Rick Marroquín has joined Creative Artists Agency (CAA), an entertainment and sports agency headquartered in Los Angeles.

Marroquin will work alongside Christy Haubegger to provide insight on multicultural audiences and initiatives, as well as develop opportunities for clients. Haubegger and Marroquin will provides insights on diverse markets to CAA's motion picture, music, marketing and television clients including Salma Hayek, George Lopez and Shakira.

Prior to CAA, Marroquín was the founder and CEO of Interpublic Group’s Identity, an agency focused on multicultural marketing and media. Before that, Marroquin was CMO at Batanga.

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