Former Turner executive Lee Bernstein recently introduced his own panregional cable representation company LPB Networks.
“The specialty of LPB Networks is to represent new opportunities for the pan-regional market by introducing new alternative networks to help create additional brand awareness for pan-regional advertisers”, Bernstein tells Portada. “We cater to advertisers that are adult and affluent”, he adds.
Most channels LPB represents cater to distinctive niches. LPB Networks represents the Golf Channel Latin America. “The only channel dedicated exclusively to 24 hours of golf and the first channel that broadcasts Golf in Spanish for Latin America”. In addition it represents the Eurochannel Latin America, a television channel offering 100% European programming in original audio with subtitles. Eurochannel is dedicated to promoting European culture through movies and series. LPB Networks also represents Euronews for the Brazilian market.