LATV Networks, the 3-year old national Hispanic television network, announced today a distribution deal with Four Points Media Group that will bring LATV to Four Points-owned affiliates in West Palm Beach, Florida and Providence, Rhode Island. The deal expands LATV's reach to 36 markets, representing 76 percent of U.S. Hispanic television households.
LATV's addition of WTVX in West Palm Beach, the number 28 Hispanic television market (97,000 Hispanic households), and WLWC in Providence, the 50th Hispanic television market (44,000 Hispanic households) places the network in 46 million total television households, including 20 of the top 25 Hispanic DMA's (Designated Market Areas). LATV projects coverage of 53 million homes by year-end 2010.
"For the last three years LATV has been the leading alternative Hispanic network to the traditional Spanish language broadcasters," said David Morales, LATV's Vice President of Distribution & Sales. "Four Points had many other emerging network options available to them and they chose LATV, validating our continuing rise in the new TV landscape."
Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content, produced by U.S. LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation".