What: MundoFox has new President. Veteran Media Executive Ibra Morales will head the U.S. Hispanic Broadcast Network .
Why it matters: MundoFox is a joint venture between RCN and FIC and is challenging the position of Univision and Telemundo. Morales will report to the venture’s board.
The position of president of MundoFox had been vacant for the last few weeks after the resignation of Emilio Saccone. At the time in a memo to staff, Saccone announced “a very personal decision” to step down from the position on Jan. 15, 2014, “to look at some more entrepreneurial ventures.”
Morales joins MundoFox from the Katz Television Group, where he was Senior Vice President of National Marketing. Previously, Mr. Morales had served as President of the Telemundo Station Group and as Senior Vice President of Sales for Hearst-Argyle Television.
“Ibra is an outstanding executive with a deep understanding of the broadcasting industry in the US and significant experience in sales and distribution. We are truly excited to have him on board,” said Gabriel Reyes, CEO of RCN.
“Since we launched MundoFox in Fall 2012, we’ve said that building a major new U.S. Hispanic broadcast network is a marathon not a sprint. In Ibra, we not only have an experienced television executive but an active marathoner. That’s a great combination,” said FIC CEO Hernan Lopez.
“I’m very excited to be part of building MundoFox into a dominant force in the Hispanic community, the fastest growing sector of the population in the United States,” said Morales. “Our goal is to create a vital environment of news, entertainment and information for our viewers, and attract advertisers who are looking for engaging ways to reach these consumers.”