As a result of this partnership, Hispanic MediaWorks will handle the advertising sales for Telenueva TV’s syndicated shows, providing Telenueva TV with access to additional revenue and Hispanic MediaWorks with access to Telenueva TV’s “flagship news service” and other aggregated content for brand and direct-response advertisers. The service consists of Spanish language news content that is produced in a multi-camera, contemporary news studio set and is readily adaptable for use by local stations focused on the Hispanic market.
“Our relationship with Telenueva TV allows us to present quality news programming to advertisers,” said Larry Rubin, COO, Cross MediaWorks. “In addition, our offering gives advertisers flexibility for various opportunities including sponsorship, banners and integration.”
Nacho Heitman, Operations Manager, Mexico and Latin America for Telenueva TV affirmed that the partnership with Hispanic MediaWorks will enable them to better monetize their content. “Advertisers will also be able to better reach Hispanic communities across the United States through our shows”, he added.