Liberman Broadcasting, Inc. (LBI Media) today announced that its national Hispanic television network, EstrellaTV, has inked an affiliate deal with Pappas Telecasting Companies in the Yuma, Arizona/El Centro, California market. Effective immediately, EstrellaTV will broadcast its programming line-up on KSWT-TV, Channel 13.3.
Yuma/El Centro is the 36th largest U.S. Hispanic TV market, representing 64,350 Hispanic TV households. Now present in 36 markets nationwide, EstrellaTV reaches approximately 77 percent of U.S. Hispanic households and increased its affiliate count to 27. EstrellaTV already has a presence in Arizona through an affiliate agreement with Belo Corp.’s KTTU-TV in Tucson, and in California through two owned-and-operated stations and six California-market affiliate deals.
KSWT will have the backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT). SMRT, made up of a highly trained group of professionals who sell spot advertising exclusively for EstrellaTV owned-and-operated and affiliate stations.