Liberman Broadcasting Inc. (LBI Media) announced the addition of an affiliate in the Palm Springs, CA market. That takes the new Estrella TV network’s reach to 75% of US Hispanic TV households.
Estrella TV will air on digital channel 45.2 of Camino Real Communications’ KRET-CA, a Retro Television Network (RTN) affiliate.
Palm Springs is the 38th largest Hispanic television market in the United States, representing approximately 63,000 Latino households. LBI said this affiliate deal increases Estrella TV’s affiliate count to 21 and raises its total market reach to 29.