ESPN, Inc. announced today that ESPN Deportes Radio, the national Spanish-language sports radio network in the U.S., will launch August 2nd on Beasley Broadcast Group's WWDB-AM 860 as Philadelphia's only Spanish-language sports radio network.
With this new affiliate, ESPN Deportes Radio now reaches over fifty percent (50%) of the Hispanic population in the U.S. ESPN Deportes Radio offers a variety of sports talk programming and events, including exclusive, national Spanish-language broadcasts of Major League Baseball's All-Star Game, League Championship Series, and World Series, Spain's La Liga, CONCACAF Champions League, Major League Soccer, Superliga, Copa América soccer tournament, NASCAR and much more. ESPN Deportes Radio also features sports news talk, including top-rated show "Jorge Ramos y su Banda" which provides soccer analysis from the most respected sports journalists in the U.S.; "Raza Deportiva," which covers the latest sports information and news; "ESPN al Despertar," the radio network's morning drive talk show; and "A los Golpes" which offers weeknight listeners a fast-paced overview of the latest news in the world of boxing.
Beasley Market Manager, Natalie Conner, commented, "The Hispanic community accounts for about 12% of Philadelphia's population and the addition of ESPN Deportes Radio at WWDB reflects our commitment to bringing listeners in the market the most relevant and entertaining programming. It is imperative for radio broadcasters to offer listeners formats that cater to their interests and the needs of the local community. By doing so, we build successful radio stations and great advertising platforms for sponsors."
"This is cause to celebrate for numerous reasons," said Oscar Ramos, senior director and general manager. "Launching ESPN Deportes Radio in Philadelphia presents great opportunities for the ESPN Deportes Radio brand, our advertising, and affiliate partners to further interact with Hispanic sports fans at a local level. This relationship with Beasley Broadcast in Philadelphia also represents a great step forward to reach our goal of making ESPN Deportes Radio available to Hispanic sports fans nationwide. "