Entravision Communications Corporation (NYSE:EVC) is expanding its digital team in Denver with the additions of J. Basil Dannebohm as Interactive Sales Manager and Ryan Mulligan as Web Content Publisher, effective immediately. The appointments of Mr. Dannebohm and Mr. Mulligan will join Extravision's ongoing focus on its cross-platform content and sales initiative, known as Entravision 360. The initiative provides integrated marketing opportunities for advertisers across Entravision's television, radio, online and mobile properties.
In their new roles, Mr. Dannebohm will be responsible for all interactive sales and operations for Entravision's Spanish-language Denver properties. He will work closely with Mr. Mulligan, who is now charged with developing and managing all online content for the cluster's four Web sites, to develop and create customized solutions for advertisers interested in reaching the growing Hispanic community in Denver. The four Web properties include sites for the Spanish-language television station, Univision KCEC-TV, and Entravision's radio properties:
— Jose 92.1 F.M. (http://www.jose921.com/)
— La Tricolor 96.5 F.M. (http://www.965tricolor.com/)
— Maria 1090 A.M. (http://www.maria1090.com/)
— Univision Colorado: KCEC-TV CH. 50 (http://www.kcectv.com/)
Over the next few months, Entravision Denver will be rolling out new functions and capabilities like Vida Nocturna, a nightlife and dining Web site that will feature local hot spots, and Tu Salud, a health and wellness Web site that will provide health related information in Spanish. The team recently launched Busca Denver, a Spanish-language search directory in the Denver metro area.