Discovery Latin America/U.S. Hispanic (DLA/USH) announced today the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.
In addition to managing all aspects of the U.S. Hispanic portfolio, including programming, marketing and business development, Bargueiras will retain his current responsibilities as Senior Vice President, Advertising Sales for DLA/USH and international markets. In this position, Bargueiras oversees TV and online advertising sales activities for the region. Bargueiras also leads the international sales group based in New York, targeting U.S.- based clients involved in global campaigns.
A 14-year Discovery veteran, Bargueiras has also been instrumental in defining and diversifying the company’s commercial infrastructure, consistently outpacing industry growth and contributing to Discovery’s success in both the Latin American and U.S. Hispanic markets.
Prior to joining Discovery, Bargueiras served as advertising manager for the Weather Channel and Travel Channel Latin America Networks. In both positions, Bargueiras was influential in launching their sales efforts.