DirectTV Más, DirectTV ’s Spanish- and English-language programming service, and Maridalia have launched “Somos”, a new campaign aimed to the Hispanic community across the United States.
Since its inception, DirectTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.
Maridalia is partnering with DirectTV Más as spokesperson for its new advertising campaign, “Somos”. The message of the campaign is that DirectTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.
The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.”