Hoping to turn out Spanish-speaking voters and hold back emboldened Republicans, Democrats on Thursday announced they would spend $1 million in television, radio and online ads to motivate key members of their party's coalition.
The Democratic National Committee announced that Spanish-language ads would feature President Barack Obama telling voters to stand with his party as it tries to defend majorities in the House and Senate. The party said the ad effort is its largest in Spanish-language paid media and comes as Obama was set to campaign in California and Nevada, both states with large Hispanic populations.
"This is Barack Obama," Obama says in Spanish during one radio ad. "I need you by my side. Help me defend what we started. This November 2, raise your voice. And together we'll continue to move forward."