Comcast, the nation’s largest cable operator, is expected to announce today the opening of a dedicated customer service center that will employ 300 Spanish-speaking representatives in Florida this spring, Portada has learned.

Once fully operational later in the year, the center, which will be based in Miramar, will handle sales calls from Spanish-speaking Comcast costumers across the country.

Financials were not disclosed.

The brand-new call center, which Comcast is dubbing “Center of Excellence,”comes on the heels of the launch earlier this year of Xfinity en Español, Comcast’s most ambitious effort to date to cater to the all-too important Hispanic population, one which is growing at unprecedented rates across Comcast's footprint, especially in strong Hispanic markets including Houston, Chicago, Northern California and Southern Florida. Comcast serves about 23 million customers nationwide. 

“We’ve been extremely focused on bringing an enhanced entertainment experience to the growing Hispanic community, but just as important is delivering top-notch service,” said Filemón Lopez, svp of Comcast’s Florida East Coast Region.

Comcast’s move to open a call center in Florida, opening 300 new jobs, was applauded by Hispanic leaders in the state of Florida.

In a prepared statement, Florida Governor Rick Scott said: “As Governor, I am working to make Florida the No. 1 place for job creation so that successful companies like Comcast will grow and expand in our state.”

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