Citadel Media en Espanol today announced that Conexion Thalia Radio Show, the lifestyle and music program hosted by Thalia, has recently added Spanish-language stations in San Antonio, Washington, DC and Atlanta to its growing list of affiliates. The program began in San Antonio with KRIO on April 3. Beginning April 10, the show will debut on WPWC in Washington, DC as well as La Mejor's Atlanta stations – WAOS, WLBA and WXEM. The company also announced it has signed Thalia to a new syndication agreement.
Conexion Thalia provides informative segments on the important day-to-day issues facing Latinos while appealing to a broad audience. The show offers a blend of music along with regular program features, which include discussion on the entertainment news, fashion and celebrity gossip as well as interviews with Hispanic community icons.
"Thalia's show is the ideal vehicle for advertisers wanting to tap into the booming market of Hispanic consumers, said Carlos San Jose, Vice President of Sales for Citadel Media en Espanol. "She has the ability to seamlessly integrate the brand messaging of products and services within her show, which provides advertisers a connection with her loyal audience. The addition of these new markets strengthens our reach for the brands already affiliated with the program and will attract new advertisers as well."