AT&T has launched a new ad campaign that brings to life how AT&T devices and mobile technology enhance consumers' daily lives. AT&T has started to air the first Spanish-language commercial featuring the new "It's What You Do With What We Do" campaign line. Titled 'The Shoot', the spot shows how a teenage boy uses his Nokia Lumia 900 device to record Guatemalan singer-songwriter Ricardo Arjona's performance. Later in the spot, the boy hands his mother a Nokia Lumia 900 and shows her the various features, including the Live Tiles and the People Hub. The spot ends with the teenager playing the Arjona video he recorded earlier with his Windows Phone and Arjona giving him a sign of approval. The spot will air during Mother's Day promotional window through May. The second spot is titled 'Beautifully Different Like Your Mom' and will air in time for Mother's Day.
Emphasis on Social Media
Millions of people today check their social online profiles several times a day, share stories with friends, watch videos online, check in at their current location, and tag friends on photo albums. In more ways than we may often realize, technology is woven into our everyday lives. With more daily routines revolving around hand-held devices and social media apps, we're seeing a shift in the way we perceive technology – from feeling overwhelmed to feeling empowered and intrigued by it. With that new perception in mind, AT&T* announced today the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.