What: BRC Group, a marketer and producer of Hispanic soccer programs, has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez., to bringing Mexican soccer and its stars closer to their fans in the U.S.
Why it matters: An increasing amount of video networks targeting sports lovers have been launched (including MCN Whistle Sports, which recently got US$ 20 million financing from investors including NBC). JugoTV is one of the first exclusively targeting the Hispanic soccer lover.
BRC Group, the marketer and producer of Hispanic soccer programs in the U.S., and owner of Alianza de Futbol, the country’s largest amateur, Hispanic soccer program announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.
Recognizing the popularity of the Mexican soccer league – LigaMX – which delivers the largest TV audience of all soccer leagues televised in the U.S., foreign or domestic, JUGOtv will focus on bringing Mexican soccer and its stars closer to their fans in the U.S. To do this, JUGOtv has partnered with some of Mexico’s greatest stars and personalities, including Rafa Marquez, Luis Garcia and Ramon Ramirez. JUGOtv will also be offering unique digital content opportunities with exclusive BRC Group clients including Oswaldo Sanchez and Carlos Valderrama.
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In addition to the celebrity hosted content, JUGOtv will also be producing several original series including Cruzando Fronteras, a 20 episode series featuring 20 players that are currently playing professionally in Mexico after being discovered in Alianza de Futbol’s scouting program-POWERADE® Sueño Alianza.
“We’re thrilled to partner with these great players, who played at the highest level of the sport on a global stage, who reach millions of fans through their social media, and who will help us to bring the game and its stars closer to fans in the U.S. in an exciting and entertaining way,” said Richard Copeland, Managing Director of BRC Group. “We have been working in Hispanic soccer in the U.S. for almost 15 years now, and know firsthand the incredible passion and insatiable appetite that Hispanic soccer fans have for ‘futbol’.”
“It’s a very unique situation and interesting dynamic, where the parents or grandparents of these players came to the U.S. from Mexico for a better life, and now these young men have gone back to Mexico to pursue a professional soccer career,” said Joaquin Escoto, Alianza de Futbol’s Managing Director. “There’s so many great stories and we look forward to following the journeys of these players, and more.”
JUGOtv’s content will be primarily short form video produced for consumption by Hispanic millennials on their mobile devices.