Accentmarketing's President, Maria Romero, announced the first release of their new initiative "Latinas in Charge" – a deep dive into the Latina experience today as documented by the Latina-led agency and its partner in this project, Monica Torres PhD, of SocialQuest. "Latinas in Charge" offers the marketing professional revealing trends and insights on crucial issues impacting Latina life – the economy, education, healthcare, and household finance.

Accentmarketing's managing partners – Romero along with Lisette Hoyo, Director of Client Services and Diana Ocasio Fant, Executive Creative Director – set the learning goals, while Dr. Torres developed the analysis' design to drill down into the Latina psyche and capture today's Latina mindset.
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