In the past 12 months,Mundial Media has expanded its client base and headcount, while executing several successful campaigns for large brands, resulting in a 341% growth in revenue.
Tony Gonzalez, CEO & Co-Founder says, “We’re proud to be the voice of the emerging audiences shaping the new America. We’re not just observing trends, we’re driving them with the power of first-party data and a new mainstream of over 25 million consumers. Our growth is not just about numbers; it’s about creating authentic connections between brands and the people they want to reach.”
Mundial Media has increased its client base by 200% since July 2023, now partnering with over 30 clients across a variety of industries. This growth speaks to brands’ trust and confidence in Mundial Media’s ability to deliver data-driven, culturally resonant campaigns that effectively connect with multicultural audiences.
Between August 2023 and July 2024, Mundial Media more than doubled its workforce, with a remarkable 100%+ increase in headcount. The surge reflects the company’s ability to scale rapidly, driven by growing demand. During the same period, Mundial Media saw 341% revenue growth, underscoring its operational excellence and strategic success in expanding its market presence. The company is hiring for several vital open positions, including a publisher development manager, digital account manager, and corporate development/business development analyst.
Mundial Media: Empowering Multicultural Audiences Through Targeted Campaigns and Driving Engagement on Key Social and Economic Issues
Recent campaign successes include collaborating with Poder Latinx, which leveraged Mundial Media’s proprietary Cadmus AI engine to engage Black and Latino voters. Through culturally relevant, soccer-themed ads timed to the CONMEBOL Copa America 2024, the campaign effectively promoted President Biden’s Inflation Reduction Act U.S. Latinos on Spanish-language news sites with unprecedented accuracy, resulting in over-delivered impressions and exceptional click-through rates.
Additionally, Mundial Media, in partnership with Casanova//McCann, supported Brady and the Ad Council in delivering the first-ever national Spanish-language campaign on safe firearm storage. This initiative reflects Mundial Media’s commitment to addressing critical social issues by sparking meaningful conversations within underrepresented communities, particularly on responsible gun ownership.
“We’re proud to be the voice of the emerging audiences shaping the new America.”
Cadmus AI and Strategic Partnerships Fuel Mundial Media’s Culturally Nuanced, Precision-Targeted Campaigns for Multicultural Audiences
At the core of Mundial Media’s success is Cadmus AI, a powerful data-driven engine that has now processed over one billion data points. This vast data set enables Mundial Media to create highly personalized, relevant advertising campaigns, particularly for Hispanic, APPI, Black, and LGBTQ+ audiences. The ongoing expansion of this data pool ensures that Cadmus AI remains at the forefront of contextual advertising, consistently delivering culturally nuanced and precision-targeted campaigns.
Partnerships have also been a critical component of Mundial Media’s success. In 2024, Mundial Media secured an exclusive partnership with 433futbol.com, granting access to one of the most engaged soccer fan communities worldwide. This partnership enhances Mundial Media’s ability to deliver high-impact campaigns for Hispanic and multicultural audiences, integrating brand messaging into soccer-related content with authenticity and cultural relevance.
