Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation. During the luncheon Portada will present the 2019 Miami Marketing and Media report, a new and expanded edition of its annual panregional advertising and media report. The report, based on a thorough survey of brand marketing executives, will be the stepping stone for a conversation of C-level decision makers about the role, opportunities and growth drivers of the Miami marketplace.
“I look forward to understand the position of advertisers, media owners and other media agencies. Their strengths and disadvantages”, Jose Maria Sanabria, CEO, GroupM Latin America, tells Portada. “Miami is important for GroupM because from a single point we can provide an integral service to our clients comprising strategy, media planning, buying and regional coordination in the whole Latin American region”, Sanabria adds.
“Being outside the country gives marketers a broader perspective vs being in a market like Brazil or Mexico, which are huge. We need to be able to show the ROI of having Miami as a hub,” says Rafael López de Azua, Head of Media and Digital, LATAM , Coty.
The growing list of brand marketers, media and tech executives who have confirmed their presence at the exclusive luncheon roundtable includes:
Andres Amezquita, VP Digital and Commercial Excellence Latin America, Stanley Black & Decker, Inc.
Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook
Ricardo Casco, Vice President, International Sales, Avis Budget Group
Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, Mastercard
Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies
Lorena Holguin, LAC Sponsorship Director, Mastercard
Eric Melis, Sr. Director Carbonated Soft Drinks Category – LATAM Region, Pepsico
The exclusive luncheon will be taking place within the framework of the twelfth annual Portada Miami event on April 12, 2019 in the Hotel EAST, Miami, but will be a by-invitation-only function. Senior executives at agency, media and tech properties who wish to attend the luncheon, please reach out to Sales Coordinator Michelle Lopez.
2019 Miami Marketing and Media Report
During the luncheon, Portada will present the findings and market-volume forecasts of the new 2019 Miami Marketing and Media Report, which will be based on a thorough survey of brand marketing executives conducted by Portada. Panregional and single country buy ad volume growth projections will be broken down by ad-category and media type. In addition, new insights into the panregional media buying process will be provided. Luncheon participants will be getting an exclusive copy of the report in advance. The report will be the stepping stone for a conversation about the role, opportunities and growth drivers of the Miami marketplace.
We need to be able to show the ROI of having Miami as a hub.