Digo Enters Exclusive Partnerships with Colombia’s El Tiempo, Argentina’s Clarin and Mexico’s Grupo Multimedios

As a consequence of the agreement with these major Latin American publishers, 80% of Digo’s 30 million U.S. unique users can be reached exclusively through Digo.  By gaining exclusive sales representations with these premium publishers, Digo obtains a particular strength in reaching and engaging Mexican American audiences, through Grupo Multimedios with 2.2 million U.S. monthly unique users (6 million pageviews and 18 million impressions); Colombian American audiences through El Tiempo Casa Editorial with 3 million unique users in the U.S (14 million pageviews and 28 million impressions) as well as to Argentineans living in the U.S. with Grupo Clarin’s 3.2 million unique users (25 million pageviews and 63 million impressions). Digo also exclusively represents Puerto Rico’s Ferre Rangel as well as the Dominican Republic’s Grupo Corripio, enabling it to reach Caribbean American audiences in brand safe owned and operated properties.

Through these new partnerships, the company increases its exclusive inventory by up to 80%, becoming a key direct source for reaching a wide range of Hispanic audiences, which ensures Digo‘s commitment to high-performance, reputable, and well-established legacy media sites in the US.

Grupo Clarin, El Tiempo Casa Editorial, and Grupo Multimedios share a unified vision of growth, development, and innovation across the Spanish-speaking world, and their legacies span generations within their own countries and extend to audiences abroad. This expansion enhances Digo‘s capability to deliver high-quality, first-party data from the Hispanic community.

Through these new partnerships, Digo increases its exclusive inventory by up to 80%, becoming a key direct source for reaching a wide range of Hispanic audiences.

Collectively, these media outlets generate +46 million pageviews, complemented by Digo’s owned and operated and exclusive publishers from the Dominican Republic—Listin Diario, El Nacional, El Día, and Hoy, Puerto Rico—Primera Hora and El Nuevo Día, Spain—La Vanguardia and Mundo Deportivo, along with 20% of affiliates from other Latin American regions. This enriches the company’s premium website inventory, spanning entertainment, lifestyle, sports, news, economics, beauty, and fashion, encompassing the entire digital media landscape for over 30 million US Hispanics within the Digo Hispanic Network. “We are honored to partner with such renowned and respected publishers. Together, they strengthen our Hispanic network, bringing in over 46,000,000 combined page views and over 75 years of history each. These trusted and reputable media companies serve as connection points for Hispanic Americans to their countries of origin and Latin America overall, strategically increasing our clients’ capability to capture the hearts of Hispanic consumers,” said Augusto Romano, CEO, Digo.

Premium Publishers in Three Critical Markets

Agea (Clarín) produces a series of sites dedicated to news, entertainment, culture, sports, trends and daily life. Its goal is to present more and better content for different audiences, with innovative apps and presence in various platforms.”For Clarín, this alliance is crucial for enhancing our US inventory and Hispanic market reach. Innovation is key in a competitive landscape, and we’re proud to be part of this effort. This partnership bolsters our commitment to superior solutions and offers vital opportunities for direct agreements with US brands, providing premium inventory and optimizing performance, which are crucial to our business,” Maximiliano Sastre, Chief Commercial Officer, Clarin, said during the session “In the Eye of the Hispanic Diaspora” at Digo’s “Together we Rise/Cultura on Steroids” event in New York City.

El Tiempo Casa Editorial brings an array of respected media outlets to the partnership. With over 100 years of history, El Tiempo newspaper is a pioneering media outlet that provides impactful, high-quality content and ranks among the top five newspapers in Latin America with the largest digital audience on its web platform. Additionally, this partnership includes FutbolRed, a premier website for football enthusiasts that covers Colombian professional and national soccer, as well as major international tournaments; and Portafolio, the leading business and economics media outlet in Colombia. “The consolidation of this partnership integrates three highly significant publishers into Digo, offering advertisers in the USA market the highest premium reach among Hispanic audiences. This move ensures a brand-safe environment with powerful media, a value proposition challenging for any network or publisher to match,” Diego Vallejo, Chief Digital Officer,  EL TIEMPO Casa Editorial, noted.

Grupo Multimedios, a media conglomerate with over 90 years of growth, informs and connects audiences in Mexico and globally across its diverse platforms: print, web, TV, radio, and internet services. Through collaborations with US radio stations, its TV signal reaches cities with large Spanish-speaking populations, such as San Diego, Houston, El Paso, and Salt Lake City. Grupo Multimedios represents Milenio, one of Mexico’s most influential newspapers, which has elevated its content over two decades through print, web, and radio. Multimedios TV, known as Canal 6 in Mexico and Canal 8 in Costa Rica, offers a wide range of programming, including local news, sports, children’s shows, and general entertainment, totaling approximately 78 hours of content. Telediario delivers daily news and broadcasts live on Canal 6; Medio Tiempo has served as Mexico’s first digital sports multi-platform media for over two decades; Septima Entrada provides the latest news, analysis, and entertainment on local and international baseball, while Revista Fama and Chic Magazine cater to lifestyle and entertainment content, featuring culture, sports, celebrities, and fashion trends. “In a world and industry marked by constant change and challenges, we have a vital responsibility to inform and engage our audience anywhere, anytime, without borders. One of our company’s core initiatives is to nurture and grow our Hispanic audience. We believe that our alliance with Digo will provide us with the essential tools and proximity to achieve our goals, leveraging their expertise, professionalism, and shared commitment to upholding the journalistic values that have been our foundation and shaped our national identity,”  explained Rommel Valencia Commercial and Operations Director Multimedios.

“In a world and industry marked by constant change and challenges, we have a vital responsibility to inform and engage our audience anywhere, anytime, without borders.”

As a trusted and direct source of Hispanic media properties, brands and agencies can exclusively access Digo Hispanic Media to launch campaigns and authentically engage in a culturally relevant way with this influential audience through multiple content formats.

In addition, the new exclusive partnerships strengthen Digo’s position in important categories such as sports, entertainment and news (see table below).

Digital Properties Added to Digo’s Exclusive Representation

Digo Hispanic Media: Digo TV and Digo Radio

During a presentation called “Onboarding Waves: CTV and Audio,” Hernán Zungri SVP Sales & Ops, Digo and Marcos Sosa, OTT Product and Video Strategy Director, Digo introduced DigoTV, an owned and operated Hispanic CTV platform and Digo Radio; Hispanic radio stations and and podcasts.
Offering content tailored to the distinctive preferences of the Hispanic community, known for their enthusiastic adoption of technology, Digo is launching Digo TV, a fast-channel featuring unmissable Hispanic content available via various channels and on-demand apps, and Digo Radio, a US Hispanic audio marketplace with over 16 million monthly listeners. Both solutions deliver up to 400 million monthly impressions each, expanding the range of spaces where advertisers can customize their campaigns to effectively target this dynamic segment.

Integrating these exclusive partners into Digo’s Hispanic Media portfolio, along with its new innovative products, provides a direct pathway for brands to understand the nuances of the diverse and vibrant Hispanic community. It enables advertisers to forge genuine and meaningful connections in an environment that is not only brand-safe but also valued and recognized by this audience. Crucially, it’s where they turn to find their cultural values represented, their stories shared, and where they feel uniquely acknowledged. Digo’s media platform goes beyond mere ad placement; it empowers brands to play a significant role in resonating effectively with Hispanics and their potential $2.4 trillion purchasing power in the United States.