Maxpoint Webinar

Date: June 2, 2016
Time: 2:00 pm ET, 11:00 am PT

What You will Learn:

• How off-line data from more than 44,000 micro neighborhoods significantly enhances digital marketing efforts
• How marketers including CPGs, Telco’s and Retailers should use real-time results to adapt their offering and marketing plans
• How Real-Time Marketing will engage the long-tail consumer

TARGET AUDIENCE:

The target audience is primarily marketing and business executives looking to leverage marketing analytics to get a holistic view of the Multicultural consumer.

SPEAKER BIOS:

Mebrulin Francisco
Director of Multicultural Marketing Analytics, GroupM
As the Director of GroupM’s Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. The objective of this unit is to provide clients with relevant, comprehensive and trustworthy perspectives of multicultural audiences across the US while delivering best in class solutions to address key business challenges.

Lindsay Stewart
Sales Director, Maxpoint
Lindsay Stewart has worked in digital advertising for nearly 15 years. During the last six, Lindsay has served as a sales director at MaxPoint, focusing on national digital advertising programs for brands aiming to reach multicultural audiences. Alongside a dedicated team, Lindsay works with brands ranging from auto to retail to ensure that ad spend is precise in reaching a campaign’s targeted ethnicities.

ABOUT MAXPOINT:

MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip^® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers. MaxPoint has worked with each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States as ranked by Advertising Age. Learn more at maxpoint.com/multicultural.