Managing Partner Marketing Strategy and Analytics
As a Managing Partner at GroupM in New York, LaToya infuses culture into the area of analytics and strategy. With more than a decade of marketing and consumer insights experience within the media landscape she applies both art and science to the world of marketing. In her current role, she leverages her knowledge of data analytics to address client business challenges and drive growth across multiple industries (Retail, CPG, Insurance, Entertainment, Pharma and Food & Beverage). She holds a Bachelor Degree in Marketing from Hampton University and Master of Science degree in Integrated Marketing from New York University.