LaToya Christian

 

 

LaToya Christian

Managing Partner Marketing Strategy and Analytics

GroupM

As a Managing Partner at GroupM in New York, LaToya infuses culture into the area of analytics and strategy. With more than a decade of marketing and consumer insights experience within the media landscape she applies both art and science to the world of marketing. In her current role, she leverages her knowledge of data analytics to address client business challenges and drive growth across multiple industries (Retail, CPG, Insurance, Entertainment, Pharma and Food & Beverage). She holds a Bachelor Degree in Marketing from Hampton University and Master of Science degree in Integrated Marketing from New York University.

April 3, 2019

Speaker at

Data & Content Marketing Forum

New York City

How Brand Disruptors are Unlocking the Opportunity – #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.