Andrew W. Russo

 

 

Andrew W. Russo

VP Data Science

Starmark

Andrew has over 30 years of experience as a marketing executive and as a consultant to C-level marketing executives. He was a pioneer in data mining and predictive analytics to inform his decision-making to optimize the return on marketing investment. His primary focus is on building machine learning predictive algorithms to gain non-traditional insights about target market segments, mixed media attribution, touchpoint sequences. These insights inform creative and content development, media buying strategy, and digital, direct, and other channel marketing tactics. He is a two-time top 10 finisher in the Direct Marketing Association’s Analytic Challenge and received MarketingSherpa’s Gold Award for marketing technology innovation.

April 12, 2019

Speaker at

Portada Miami

EAST Hotel, Miami

The Advance of MarTech in Latin Markets – #PortadaMIA

The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on pan regional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers.