Andrew W. Russo
VP Data Science
Andrew has over 30 years of experience as a marketing executive and as a consultant to C-level marketing executives. He was a pioneer in data mining and predictive analytics to inform his decision-making to optimize the return on marketing investment. His primary focus is on building machine learning predictive algorithms to gain non-traditional insights about target market segments, mixed media attribution, touchpoint sequences. These insights inform creative and content development, media buying strategy, and digital, direct, and other channel marketing tactics. He is a two-time top 10 finisher in the Direct Marketing Association’s Analytic Challenge and received MarketingSherpa’s Gold Award for marketing technology innovation.