Ana Crandell

 

 

Ana Crandell

Group Account Director

OMD Multicultural

Born and raised in Bolivia, South America, Ana moved to the United States at the age of 16. After graduating from Northwest Missouri State University with a major in Marketing and a minor in Business, Ana started her advertising career at Lopez Negrete Communications, a full service U.S. Hispanic advertising agency in Houston, TX, where she lead the creation of its media department. While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into the U.S. Hispanic space nationwide. To further develop her career in this space, she moved to Miami to join the media department of Alma DDB where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines. Following the trend of the establishment of stand-alone media companies within the advertising industry, Ana played an integral role in the creation of OMD Multicultural – OMD’s offering in the multicultural space, launched in 2004. As the East and Midwest Regional Lead, Ana has increased the region’s multicultural acumen by infusing cultural intelligence into the practice, as well as contributed in further developing the multicultural sharp edge by developing proprietary studies such as ‘#miComunidad’ — a study designed to better understand the role social media plays within U.S. Hispanic’s shopping, buying, and post retail experience, as well as, ‘ Affirm This by: The Era of Affirmation and its Impact Among Hispanics’. Ana’s role in the regions ensures her multicultural expertise permeates into every aspect of the OMD U.S. practice.

 

April 12, 2019

Speaker at

Portada Miami

EAST Hotel, Miami

The Advance of MarTech in Latin Markets – #PortadaMIA

The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on pan regional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers.

 

 

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