At Portada Los Angeles we will dive deep into passion point marketing‘s most imminent issues including:
Publisher Portada @portada_online
Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.
CEO and Founder Baru @baruadvertising
Elizabeth is a thought leader in entertainment marketing and media. She founded BARU
in 2007, envisioning a new approach to reach diverse moviegoers. Today, the agency
leverages strategic insight, data and technology to drive engagement, tune in, digital
streaming, downloads and box office attendance.
With a 20-year career, she is among the very few industry innovators who have the
insight and experience to help studios bridge the cultural divide.
Elizabeth has developed campaigns on more than 150 feature films for Walt Disney
Studios, Universal Pictures, Sony, Paramount, Warner Bros., Focus Features, 20th
Century Fox, and more.
She is also a sought-after speaker, having led panels at industry events such as ThinkLA,
CinemaCon and the ANA Masters of Marketing Conference.
Prior to founding BARU, Elizabeth held leadership positions at Carat USA and Focus
Media. Having lived in Spain, Brazil, and Mexico, Elizabeth is fluent in English, Spanish,
and Portuguese. She is a graduate of the University of California at Berkeley and holds a
Bachelors of Science in Mass Communications and Latin American Literature.
Fernando del Rincón
Periodista y conductor CNN en Español @soyfdelrincon
Fernando del Rincón is the anchor for primetime show Conclusiones and for the newscast Fuentes Confiables. He has covered a broad range of important international news and he has interviewed literary and political icons. In 2006, he was recognized for 20 years of work. In April 2014, Fernando and his show Conclusiones received the ACE award for the Best General TV Program. In 2011 and 2013, he was chosen as best TV news anchor by People en español. Before joining CNN en Español, Del Rincón was the anchor for the newscast “Mega News” of Mega TV.
President/Chief Strategy & Engagement Officer Gallegos United @GallegosUnited
A 20-year veteran of the advertising industry, Andrew led two of Australia/New Zealand’s most progressive and highly awarded agencies as CEO and managing partner. He has held CSO and director of account planning roles with multinational and creative-independents throughout Australia, New Zealand, and the U.S. He served for 10 years as a board member of the 4As Account Planning Group -renamed strategy committee- two of these as Chairman.
Associate Director, Multicultural Strategy Canvas Worldwide @CanvasWorldwide
Cynthia fell in love with Multicultural Marketing at Western International Media, managing various high-profile accounts including Buena Vista Pictures, Carl’s Jr., Honda Motors, and Disneyland. Over the next decade, she consulted for various LA-based agencies. She helped Initiative Media win Hyundai's South Regional dealership business. Her regional expertise was insightful for BevMo! and In-Shape Fitness at Palisades Media Group, after supervising General Market Brand Strategy at Horizon Media on the Jack in the Box business.
Head of Sports Marketing Content Portada @joe_fav
Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, and media training. He keeps a blog on the sports marketing and publicity field at joefavorito.com, and is the author of "Sports Publicity". He has been a guest speaker at a host of universities, and he is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News.
Strategic Planning Director Gallegos United @GallegosUnited
Catarina is a talented Planning Director with over 15 years of experience in consumer research, advertising and marketing. Since joining GALLEGOS United in 2014, Catarina has successfully led the strategy for accounts like CMPB, Comcast, SouthNorte Beer Co., JCPenney and Carnival Cruise Lines.
Prior to joining GALLEGOS United, Catarina served as Associate Director of Strategic Insights, where she managed strategic planning for clients like Heineken, Cricket Wireless, PNC Bank and Rosetta Stone.
Director Cross Platform Sales, US CNN en Español @cnnee
Media professional with vast experience in linear, digital and social platforms.
Category Sales Development Manager Global Foods Nestlé @nestle
Visionary catalyst with a growth mindset who consistently meets, if not exceeds aggressive goals. Known for establishing relationships, empowering others, consumer insights, driving category growth, brand and channel development, and data analysis. Strong knowledge and background in the Hispanic market.
VP of Marketing and Communications LA Galaxy @brendanhannan
Brendan Hannan is the Vice President of Marketing, Communications and Digital for the LA Galaxy and StubHub Center. Hannan oversees all of the club’s public facing facets including strategic brand marketing, media relations and digital growth and development.
VP Marketing Panini America sportsmktgguy
With over 20 years of consumer brand experience, Jason is VP, Marketing at Panini America. He is responsible for working with licensors as well as developing Panini marketing, advertising & social campaigns. He has developed marketing, social media, and communications programs, activated sports sponsorships and utilized athletes/spokespersons through various initiatives. Additional experience includes work with the Atlantic 10 Conference, Arena Football League, NASCAR, National Thoroughbred Racing Association and WWE.
CEO Pongalo @Hull_Rich
Rich Hull is the founder and CEO of Pongalo. He has worked with companies such as Disney, Universal, Warner Bros, and Microsoft. He co-authored the award-winning book “Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done." He has led the creation of 25+ produced projects, ranging from young-adult movies and studio sequels to award-winning documentaries. Hull serves on the Alumni Board at Vanderbilt University, as Co-Founder of Vanderbilt-in-Hollywood, and on the Board of Paulist Productions.
Vice President, Corporate Partnerships Las Vegas Lights FC @stevepastorinoBorn in Caracas, Steve has combined a passion for sports business and innovation in executive roles in baseball, soccer, skiing and Olympic team handball. Currently at Las Vegas Lights FC, his recent partnerships with Zappos, Plaza Hotel & Casino, NuWu Cannabis Marketplace and others, led SI.com to call the expansion United Soccer League side, "The Most Interesting Team in America."One of only a select group of individuals who have launched three expansion soccer teams (Chicago Fire, Real Salt Lake, Lights FC) since 1998, Steve is uniquely positioned to address the rise of USL, MLS and soccer in general in the USA.
Vice President Latcom @latcom_ooh
Nelson Peña, Latcom Vice President for the United States with a focus on the Hispanic market.
Nelson has more than 12 years of experience in developing new business, sponsorships, events and advertising sales for the Hispanic market.
He worked in companies such as NBC UNIVERSAL, XOMAD, MTV NETWORKS, MAJOR LEAGUE BASEBALL, and YAK PAK INC., among others.
With his support, we will strengthen our presence in the United States and the development of global accounts. Based in New York, Nelson will cover US Hispanic strategic markets such as Los Angeles, Miami and Chicago.
Nelson holds a bachelor´s degree in Finance and an MBA from Fordham University.
Vice President of Marketing and Advertising Pantaya, Lionsgate @StreamPantaya
Teylez Perez is the former vice president of Marketing and Advertising at Curacao and recently joined Pantaya – Lionsgate (a Spanish-language video streaming service) as senior vice president of marketing.
Isabel Rafferty Zavala is a mobile marketing pioneer who’s recognized in her industry for her
avant-garde approach and success in digital marketing and sales. As an innovative trailblazer of
online marketing Isabel’s seasoned expertise have been sought after by Fortune 500
companies for over a decade. Moreover, Isabel’s intuitive ability to identify market trends,
comprehend consumer behavior and formulate strategies that harness unprecedented results
has been the fortune and foundation to expedited business growth and expansion.
After obtaining her B.A. in Business and Marketing from California State University San Marcos,
Isabel began her career as an Account Executive with a determined goal to strategize marketing
solutions that would maximize business opportunities. Her creativity and curiosity led her to
tactically develop and proof techniques that would raise the bar on marketing conversion rates.
Isabel went on to assist well known television stations and multi-national corporations to boost
their digital presence and substantially raise their online revenue. She has counseled
advertising agencies and Fortune 500 companies on penetrating the Hispanic market, trained
sales and marketing executives on the best practices for obtaining organic and sustainable
results and has devised groundbreaking multi-platform campaigns.
Isabel has diligently covered every aspect of launching and sustaining a prominent digital space
including sourcing, pitching, negotiating, managing interactive advertising revenue and
maintaining strategic relationships.
Isabel’s depth of knowledge and extensive experience is unmatched and has lead to her
conducting many seminars as an expert in her field. In 2012 her substantiated track recorded
led her to be entrusted by AdsMovil to lead the opening of their Los Angeles, New York and
Chicago offices. Isabel as always exceeded expectations and rose their annual sales from zero
to a staggering ten million dollars.
Presently, Isabel is the CEO and founder of Mobvious Media, a global media company with the
objective of reaching US Hispanic and African American audiences via mobile advertising. In
2017 Mobvious was acquired by PRISA, one of the world’s largest Hispanic media companies.
On a personal note, Isabel Rafferty Zavala a bilingual Spanish and English speaker who was
born in Mexico but currently resides in San Diego CA with her family. As a mother to three
handsome boys, Isabel finds time to take on social activities in order to demonstrate to her
children the importance of volunteering for their community. Isabel also enjoys dabbling in real-
estate and renovated beautiful homes for resale.
CEO & Founder Mel Rodriguez & Co
Melissa is the walking example of what she aims to help companies achieve. She not only believes
ferociously in the importance of getting at the forefront of this quickly growing audience, she is a part of
Her parents of Dominican and Puerto Rican descents migrated to Boston, where she later obtained her
BBA. After working in marketing for Telemundo she took on a role as a risk consultant at Ernst & Young,
working with dozens of Fortune 500 companies over six years.
Prior to founding this company, Melissa started a digital marketing agency focused on consulting clients
of all industries on social media strategy, content production, and social management. Melissa is now on
a mission to help companies truly understand and connect with the female U.S. Hispanic consumer.
Senior Brand and Latino Marketing Manager Intuit @intuit
John is Senior Brand and Latino Marketing manager at Intuit where he is responsible for the TurboTax brand and leads marketing strategy and tactics for the Latino market in the US. Prior to Intuit, John was founding partner of Orange USA, a boutique marketing agency growing client brands through the use of the latest marketing strategies and tactics. Prior to Orange USA, he worked at Square focusing on the growth of their Square en Espanol product offering and as a Brand Manager with Procter and Gamble.
Economista y Conductor CNN en Español @xavierserbia
Xavier Serbia hosts CNN Dinero, the CNN en Español program delivering business news in a simple, intelligent and well-informed manner. Author of “La Riqueza en Cuatro Pisos” and “Pregúntale a Xavier”. He has led financial segments for the show Sábado Gigante, and he presented and wrote the series “El Camino al Triunfo”. He was a regular columnist for Yahoo Finance en Español and newspapers El Nuevo Día in Puerto Rico, and La Prensa in New York. He teaches finance at universities, private companies and institutions in Puerto Rico, U.S. and LatAm.
Vice President of Marketing, Latin America 20th Century Fox @FoxLatam
Adriana Trautman has spent her career marketing entertainment products to international audiences. She has worked for 20th Century Fox since 2002, holding marketing roles overseas and in Los Angeles. She was named VP of Latin America Marketing in 2016, and during her tenure she has overseen the releases of many films which have over-indexed in the region, including DreamWorks Animation’s Boss Baby; the Shape of Water, which recently exceeded the BO of Star Wars: The Last Jedi in Mexico, and the regional animated film Condorito.
President MBMG @zachrosenberg
Zach began his career over 35 years ago in account management at JWT, DDB and Chiat/Day. While at Chiat/Day. He joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business. He joined Horizon in 2000 as EVP, general manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. He joined MBMG in 2015 as president. He was the recipient of thinkLA’s prestigious “Leader of the Year” award, and is an active board member of thinkLA.
Loews Santa Monica 9:50am
PORTADA’S EXPANDED PLATFORM: Where Marketing Innovators Meet @portada_online
LATINOS AND TAXES: What marketers need to know.
CEO & Founder,
Mel Rodriguez & Co
Senior Brand and Latino Marketing Manager, Intuit
THE OOH REVOLUTION:
Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.
VP, US, Latcom
THE CULTURAL ATTUNEMENT IMPERATIVE
A discussion about what it takes for any brand to connect to multicultural audiences.
President, MBMG Panelists
President/Chief Strategy & Engagement Officer, Gallegos United
Strategic Planning Director, Gallegos United
Category Sales Development Manager Global Foods, Nestle@Nestle
THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.
Head of Sports Marketing Content
VP of Marketing and Communications, LA Galaxy
VP Marketing, Panini America
VP of Corporate Partnership Las Vegas Lights FC
HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know
A conversation between
VP, Marketing Latin America, 20th Century Fox
LIGHT SNACKS AND REFRESHMENTS