At Portada Los Angeles we will dive deep into passion point marketing‘s most imminent issues including:

  • Hollywood and Hispanic Audiences, What brand marketers need to know
  • Marketers tackle the enormous possibilities of soccer in the U.S.
  • Hot Topics: Diving deep into the latest research on multicultural audiences
  • Retailers: The case for ethnic specific retailers
  • Multicultural Video Marketing: A collaborative problem-solving sessions
  • and more…

SPEAKERS

    • Andrew
      Andrew Delbridge
      Chief Strategy & Engagement Officer
      Grupo Gallegos

      Andrew Delbridge

      Chief Strategy & Engagement Officer Grupo Gallegos

      Andrew
    • Steve
      Steve James
      Executive Director
      California Milk Processor Board

      Steve James

      Executive Director California Milk Processor Board

      Steve
    • John
      John Sandoval
      Senior Brand and Latino Marketing Manager
      Intuit

      John Sandoval

      Senior Brand and Latino Marketing Manager Intuit

      John
    • Zach Rosenberg
      Zach Rosenberg
      President
      MBMG

      Zach Rosenberg

      President MBMG

      Zach Rosenberg

      Zach began his career 30+ years ago in account management on the full service agency side working at JWT, DDB and Chiat/Day. While at Chiat/Day in the early ‘90s, Zach was selected to be a part of Jay Chiat’s prestigious “Agency of the Future” task force, which helped to create the virtual office, a concept that was far ahead of its time.

      After a decade on the creative agency side and foretelling a wave of media specialization, Zach joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business spanning multiple divisions of the company.

      Zach joined Horizon in 2000 as EVP, General Manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. During Zach’s tenure, he helped catapult the agency into the largest privately held media services agency in the U.S. Zach joined MBMG, a 13 year old agency as President in late 2015. MBMG is a full service media agency with experience in a wide range of categories including insurance, auto, retail, gaming and destination and is currently the 2nd largest buyer of national TV out of the West Coast.

      Zach was the recipient of thinkLA’s prestigious “Leader of the Year” award acknowledging creative media leadership, an award typically given to agency creative directors. Zach is an active board member of thinkLA, the largest non-profit association founded to promote LA as a network of creativity and innovation in media, marketing and advertising. Zach is a graduate of Pepperdine University and is a regular guest speaker in their advertising program. He frequently moderates industry panels and authors articles covering various marketplace issues and trends.

      Passions

      Family. We have two boys, one in college and one in high school. Playing golf but humbled by the fact they outplay me.

AGENDA

  • Day 1


    Loews Santa Monica
    9:50am

    Registration

    10:05am

    THE HISPANIC CONSUMER IN 2018: Insights from the 2018 Tax Season

    Speakers
    JOHN SANDOVAL
    Senior Brand and Latino Marketing Manager, Intuit
    10:30am

    SHIFTING GEARS: What’s Next in the Changing World of Automotive Marketing

    Speaker
    CYNTHIA DICKSON
    Associate Director, Multicultural Strategy, Canvas Worldwide
    tba
    10:55am

    THE CULTURAL ATTUNEMENT IMPERATIVE
    A discussion with got milk? / Toma Leche on what it takes for any brand to relate to multicultural audiences

    Moderator
    Zach Rosenberg
    President, MBMG Panelists
    Panelist
    Andrew Delbridge
    Chief Strategy & Engagement Officer, Grupo Gallegos United
    Panelist
    Steve James
    Executive Director, California Milk Processor Board
    Panelist
    Catarina Goncalves
    Planning Director, Grupo Gallegos United
    11:30am

    BREAK

    11:45am

    THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.

    Moderator
    TBA
    Panelist
    BRENDAN HANNAN
    VP of Marketing and Communications, LA Galaxy
    Panelist
    JASON HOWARTH
    VP Marketing, Panini America
    12:25pm

    HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know

    Moderator
    RICH HULL
    CEO, Pongalo
    Panelist
    TBA
    12:50pm

    LIGHT SNACKS AND REFRESHMENTS

    13:40pm

    ADJOURNMENT

PARTNERS


VENUE


HYATT-REGENCY-MIAMI 1700 Ocean Ave, Santa Monica, CA 90401, EE. UU.

 

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