• Register Now! General Pass US $549
    Attend the overall PortadaLat event on June 7 and June 8.  All sessions, keynotes,  networking, food and beverage included.


    Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

    2017 PortadaLat Program Highlights


    The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed  to thrive in today’s fast-paced market.



    The second day of PortadaLat will celebrate brand innovation and take an inside look at how leading companies are boosting their Latin American brand equity and staying relevant in industries that face constant disruption.


    Learn about this year's PortadaLat 2017 Confirmed Speakers

    • Fernando Fiore, On Air Personality, Fox Sports
    • Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
    • Ana Tomicevic, Director of Brand Marketing, Marriott
    • Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
    • Jon Eichelberger, Head of Americas, Trivago
    • Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
    • Gary Milner, Director, Global Digital Marketing, Lenovo
    • Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
    • Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé
    • Felix Palau, VP at Tecate, Heineken
    • Ed Carias, Sr. Brand Manager at el Jimador Tequila - North American Region, Brown-Forman
    • Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
    • Ricardo Arias-Nath, CMO, Latin America, PepsiCo Beverages
    • Rafael Lopez de Azua, Head of Media & Digital Latam, Coty Inc.
    • Carlos Espindola, E-Hub Manager Latin America, 3M
    • Patricio Rubalcava, VP Merchant Business Development - T&E, Retail & Digital Industries, MasterCard
    • Natalie Bursztin, Marketing Director, Totto

    To explore great ways to integrate your brand in PortadaLat, please contact Sales/Marketing Director, Kelley Eberhardt at kelley@portada-online.com

    PortadaLat 2017 Awards

    2017 Latin American Advertising and Media Award Categories:

    1. Top Travel Marketing Campaign  
    2. Golazo International Soccer Award
    3. Top Latin Online Video Campaign
    4. Top Video Creator
    5. Top Digital Innovator
    6. Idea Brillante Business Award
    7. “Viajero Inteligente” Business Traveler Award
    8. Best Use of Data in a Marketing Campaign
    9. Top Panregional Marketing and Media Professional
    10. Top Marketer to Latin American Audiences
    11. Top Panregional Advertising Campaign

    PLUS: “2017 Grand Winner” (Most Voted Winner of Above Categories)


    Calendar & Timeline

    Nominations in 11 different categories for Latin American and U.S. Hispanic Advertising and Media Awards are open for submission until 2:00pm ET on Tuesday May 2.

    Portada's audience throughout the Americas votes for the different candidates.

    Finalists will consist of the top three most-voted nominees per category. Portada's Award Jury will cast the final votes, and winners will be announced at #Portadalat's Award Ceremony on June 8, 2017. The Award Winner with most votes of the 11 categories is the 2017 Grand Winner.

    Portada's Editorial Board Members (Award Jury) will choose among the three finalists in each category.
    Jury members include:

    • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
    • José Ruiz, Director, LAD Advertising & Online, Oracle
    • Giselle Fiumara, Global Marketing Communications Manager, Volkswagen
    • Raquel Solórzano, Directora de MediosRegionales, Diageo

    Join us at the 9th annual edition of PortadaLat on June 8, for the 2017 LatAm Advertising and Media Award Ceremony. Stay tuned and follow #PortadaLat for updates!

  • Past Events & Speakers

  • Alexandra Villoch

    East Region Publisher, McClatchy
    Miami Herald Media Company

    Alexandra Villoch

    Alexandra (Alex) Villoch is East Region Publisher for McClatchy, a national news media company. She oversees operations at the Miami Herald Media Company – which includes the Miami Herald and el Nuevo Herald newspapers – as well as the Bradenton Herald in Florida; The (Macon) Telegraph and the (Columbus) Ledger-Enquirer in Georgia; the (Biloxi) SunHerald in Mississippi; the Lexington Herald-Leader in Kentucky; and the Centre Daily Times in State College, Pennsylvania.
    Villoch previously served as President and Publisher of the Miami Herald Media Company since March 2014.
    Villoch is a past-Chair of The Beacon Council; Chair Emeritus of the One Community, One Goal Initiative of The Beacon Council; and on the Executive Committee of the Greater Miami Chamber of Commerce. She is also on the Executive Committee of the United Way of Miami Dade and is serving as Co-Chair of the Annual Campaign.
    She holds a B.A. in Political Science and an MBA from the University of Miami, and resides with her husband in the city of Coral Gables.


    Regional Vice President, Sales & Marketing, Latin America & Caribbean
    Hyatt Hotels & Resorts


    Alvaro Valeriani was appointed Regional Vice President, Sales & Marketing, Latin America & Caribbean, at Hyatt Hotels & Resorts in June 2013. In this role, his main responsibility is to ensure a successful Sales & Marketing operation for all Hyatt hotels within this region.

    Prior to being appointed to his present position, Valeriani served as Director of Sales & Marketing for Latin America since January 2012, based in Mexico City. His hospitality career with Hyatt began in 1998 when he joined the Grand Hyatt Santiago as Business Development Manager. During his near 14 year tenure with Hyatt Hotels & Resorts, he worked in several Sales & Marketing positions in different countries, including Director of Sales at Grand Hyatt Santiago (Chile), Director of Sales & Marketing at Grand Hyatt São Paulo (Brazil), Director of Sales & Marketing for the Andaz Liverpool Street (London) and Area Director of Sales & Marketing UK & Ireland, based in London.

    A senior executive with a diverse background, extensive global industry experience and a passion for hospitality, Alvaro Valeriani brings in expertise of almost 20 years in the Hotel, Experiences and Destination Sales & Marketing arena, having also worked at other important hospitality players, such as Amanresorts in its headquarters in Singapore, the exclusive boutique explora Lodges in Chile, and Txai Resorts in Brazil, where he also served as Vice President of the Brazilian Luxury Travel Association.

    Valeriani, a native of Uruguay, graduated from the ORT University in Montevideo, doing post-degrees in Hotel Marketing at Cornell University, in New York City. A passionate hotelier and world traveler, he has lived in several countries including United Kingdom, Singapore, Spain, Brazil, Chile, Mexico and others.

  • Amy West


    Amy West

    Amy West is the creator of AmyWestTravel.com an upscale travel and lifestyle brand covering food, fashion, and family travel. Her travel and lifestyle contributions can also be found on 10Best.com, The Chat tv show, River City Live tv show, and Wander Jacksonville. Amy's opinions on style, taste, travel and luxury experiences has been sought out by many brands including The Huffington Post and AdmireMoms just to mention a few. Named one of the “Top Luxury Travel Bloggers to Follow”, you never know what adventure she’ll dive into next. Amy resides in Jacksonville Beach along with her husband and two daughters.

  • Ana Tomicevic

    Director of Brand Marketing
    Marriott International, Caribbean & Latin America

    Ana Tomicevic

    Ana Tomicevic, originally from Croatia and raised in Venezuela, is a goal oriented leader with over 10 years of experience in the hospitality industry. She has been with Marriott International since 2002 in many different roles within the Sales & Marketing discipline. In 2014 she gave a huge step in her career and moved from Caracas, Venezuela to South Florida to become part of Marriott’s Regional Team for the Caribbean and Latin America Market. She went from managing the three Hotels in Venezuela, to being responsible for over 200 Hotels in the Region after the Starwood acquisition. She leads the Brand Marketing & Partnerships efforts in the Caribbean and Latin America on behalf of Marriott International.

  • Andres Polo

    Vice President, Digital Marketing LAC

    Andres Polo

    Andres Polo is Vice President of Digital Marketing for Visa Inc., Latin America and the Caribbean Region.

    In his current role, he is responsible for driving the evolution of global consumer digital, social media and mobile strategies. During his 15 years of experience working for Visa, he has held several positions, starting as Web Content Manager and Digital Marketing Business Leader of Digital Marketing, focusing his team’s efforts on delivering best in class digital, social, local and mobile marketing solutions.

    Andres Polo holds a Bachelor’s degree in Business Administration from Florida International University. In 2006, Andres was awarded with the Visa Innovation Idea of the Year and holds a US patent for his work on the Digital Concierge Application.

  • Arno Trabesinger

    MD, Americas
    FC Barcelona

    Arno Trabesinger

    Arno Trabesinger is the managing director of FC Barcelona in the Americas. In his role, Arno oversees the FC Barcelona brand in Canada, the U.S. and Latin America, working in these markets to support existing partners on mutually-beneficial initiatives, cultivating new partnerships with key relevant brands, engaging the tens-of-millions of Barca fans living here – and importantly, establishing the FC Barcelona Foundation to give back to children in need across the Americas to fulfill its “mes que un club” or “more than a club” values and commitment.

    FC Barcelona officially opened its Americas office in New York City in September 2016. The club is currently working with major leagues, teams and brands to continue building FC Barcelona’s presence worldwide, including with existing global sponsors Nike, Gillette/Procter & Gamble, Gatorade/PepsiCo, Audi, among others.

    Previously, Arno was the Founder and Managing Director of Weirather-Wenzel & Partner S.L. in Spain where he was responsible for strategic planning, budgeting and implementing of all company's business projects, and managing a staff of 20. Arno was also in charge of continuous acquisition of new clients and projects, including 15 tier 1 clients such as Real Madrid CF, FC Barcelona, UEFA, Dorna, Red Bull, Audi, BMW.

    Arno lives in New York City with his wife and two children.

  • Arturo de la Fuente

    Business Development Director
    FC Barcelona

    Arturo de la Fuente

  • Benji Greenberg

    Founder/Chief Executive Officer

    Benji Greenberg

    Benji has helped to craft the social media strategies of top brands such as One&Only, The Peninsula Hotels, Ritz-Carlton, Four Seasons, and Intercontinental to create a measurable impact across various social channels. In addition to guiding top hospitality brands execute social media strategies, Benji has been a guest speaker at many hospitality industry events and Guest Blogger for Hotels Magazine.

  • Carlos Espindola

    E-Hub Manager Latin America

    Carlos Espindola

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    I currently hold the position of Head of Latin America Digital Center in 3M developing digital, eMarketing and eCommerce strategies.

    With over 15 years experience in management and digital marketing consulting and negociation, I created the Latin America eHub team in 3M and served as Continental eMarketing Manager in Grupo Mabe and Digital manager in TV Azteca.

  • Carmen Edelson

    Founder & CEO
    Carmen’s Luxury Travel

    Carmen Edelson

    Carmen Edelson is a full-time luxury travel influencer who specializes in writing about luxury and family travel. Her website, CarmensLuxuryTraavel.com was launched in 2013 and is a fast-growing Florida based blog that has a loyal community of readers who return each week to share her travel content with fellow travelers around the world. Her main goal is to provide her dedicated readers with quality travel content, which will entertain, inspire, and guide them towards a life of luxury travel.

  • Debbie Rubinstein

    Global Client Lead

    Debbie Rubinstein

    With an extensive media background covering Mexico & Latin America, Debbie Rubinstein has over 20 years of experience working with local, regional and global clients.

    Additional to her Media Agency expertise, she has also worked for Grupo Bimbo handling the Americas Media Review Process in 2015.

    Previous to her role as Global Lead for Grupo Bimbo, Debbie worked for Havas Media were she successfully managed the Monterrey office, third largest one for the group in Mexico. During her time there, she led the team to win 5 new accounts and 4 prizes (3 Effies / 1 FOMLA)
    Also, partnering with top digital vendors, they developed the first Digital Summit directed to the Northeast region of the country. The event, had over 220 attendees (Clients, Prospects & Vendors).

    From 2007 till 2009, Debbie moved to NYC to be the lead relationship between MEC and the Colgate Latam team based there.
    Her main goal was to develop strategic guidelines with a unified criteria for the whole region and periodic data to clients.

    She has also worked for FCB, Y&R and Grey and even partnered with 3 other people to open her own advertising agency.

    She earned a bachelor of communication in Mexico city and was lucky enough to participate in a Marketing and communication course in CEDEP, France.

  • Diahann Smith

    Multicultural Marketing Manager
    Florida Dairy Farmers

    Diahann Smith

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Diahann Albarrán Smith, a consumer marketing professional with more than 20 years’ experience. Diahann has local, regional and international marketing experience. She began her career at the Orlando Sentinel where she helped launch the Spanish-language El Sentinel and committed to working with the Central Florida Hispanic community where she is an active volunteer. Florida Dairy Farmers recruited Diahann to grow its Hispanic marketing outreach in Florida. She also worked with sister organization the U.S Dairy Export Council, to help market U.S. dairy in the Caribbean. In her current position as Director of Marketing and Partnership Development for Florida Dairy Farmers, she develops and executes marketing plans to promote Florida dairy farmers and the health benefits of dairy. She recently completed an executive MBA at Rollins College Crummer Graduate School of Business.

  • Edgardo “Ed” Carias

    Sr. Brand Manager
    El Jimador Tequila – NAR (North American Region)

    Edgardo “Ed” Carias

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Edgardo Carias is a marketing professional with over 17 years of experience in the alcohol beverage industry. He has worked at all levels of the industry from local promotions to national brand management. He has extensive experience working with multicultural consumers as well as total market. Mr. Carias has also led the sports marketing efforts for Jack Daniel’s Tennessee Whiskey, el Jimador Tequila and several other nationally distributed brands. He is experienced in sports partnerships from a local level to national league agreements, having worked with soccer, hockey, baseball and basketball teams and leagues.

  • Federico Grinberg

    Futbol Sites

    Federico Grinberg

    Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico, Ecuador and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.Federico Grinberg

  • Felipe Molina

    Digital Specialities Director
    IPG Mediabrands

    Felipe Molina

    As Digital Director, Felipe is responsible for MediaBrands’ Miami digital product, from Strategy, plan development and the execution of integrated digital programs and campaigns across multiple digital platforms, to deliver measurable results.
    Feilpe generates new solutions for the attainment of IPG Mediabrands clients' digital marketing objectives while developing processes for using digital media analytics to refine strategy and maximize the ROI of marketing communications.
    Felipe has extensive experience in the Credit Card industry, working for MasterCard for the last 5 years, developing successful media strategies for the LATAM region . Additionally, he has worked with brands such as Microsoft, LATAM Airlines, Coca-Cola (Caribbean), Sony Pictures (theatrical), Sears and Verizon, among others, in the LATAM and North American markets.
    Prior to joining IPG Mediabrands in 2010, he worked at Havas Media Contacts, where he built their paid search department for the Chilean market, and advised in digital media as well.

  • Fernando Fiore

    On Air Personality
    Fox Sports

    Fernando Fiore

    An Emmy Award-winning broadcaster, Fernando Fiore co-hosts and contributes to the network’s expanding portfolio of elite, world-class soccer events, including the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

    Fiore, who had previously spent his distinguished career working exclusively on Spanish-language television, made his English-language debut with FOX Sports in 2016 during Copa America Centenario. His illustrious career spans more than 26 years, during which he has won two Emmy Awards.

  • Gary Milner

    Digital Marketing Strategy

    Gary Milner

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted programmatic conferences last year as far flung as India, Australia and China.

    ∙ Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie

  • Jon Eichelberger

    Regional Head, Americas

    Jon Eichelberger

    Responsible for the strategy development and implementation of all major business functions in North America including: brand marketing, online advertising, social media outreach, advertiser sales and account management, and product localization.

  • Jorge Rocha

    Digital Lead Latin America
    Publicis One

    Jorge Rocha

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Jorge Rocha es egresado de Marketing de la UNIVA y cuenta con dos especialidades; una en Music Business de MI (Hollywood) y otra en Marketing Digital de USD (San Diego) aparte de contar con la certificacion de la Mobile Marketing Association. Ha crecido en la industria de la musica, misma que lo arrojo en el mundo de las agencias de publicidad a manera de un happy accident. Los ultimos 8 anos ha colaborado en los 2 grupos Franceses de agencias de publicidad mas grandes del mundo; donde ha tenido la oportunidad de aportar a marcas como NIKE, BMW, P&G, Coca-Cola, LEGO, Mead Johnson y Brown-Forman tanto a nivel Mexico como Latino-America, desarrollando gestion, estrategia, y producto en materia de marketing digital y mobile solutions.
    Como proyectos personales ha colaborado como blogger y luego de haber lanzado un LP de musica electronica en 2013 a travez de los principales canales de distribucion digital, Jorge actualmente esta creando en su 2do LP el cual trabaja bajo el esquema de ZERO Macs; y maquilando “a la antiguita” con una serie de hardware (Sintetizadores, Grooveboxes y Samplers) conectados via el protocolo MIDI.

  • Juan Andrés Angeli

    Global Marketing Director
    Millicom (Tigo)

    Juan Andrés Angeli

  • Lourdes Losada

    Programmatic Director

    Lourdes Losada

    Lourdes is responsible for the programmatic strategy in the Latin American and US Hispanics markets. She is based in Adsmovil offices in Miami.

    She is working directly with advertisers, agencies and trading desks to create the best audience tactics and optimize their mobile programmatic campaigns; as well as facilitate the use of technical platforms.

    Through the development of technological offerings and market penetration strategies, Lourdes has increased performance and maximized the results of advertisers in the region.

    She has more than 9 years of experience in the digital advertising industry.

    Lourdes is from Spain and resident in Miami since 2008. She has a degree in Advertising and PR by Jaume I University. Her passion for traveling and learning led her to study in other countries such as England, Italy and the United States to complete her post-graduate studies.

    "The use of technology and data in order to reach the right user is the essence of TODAY's advertising, not the future"

  • Luis Perillo

    Vice President, Sales & Marketing - Caribbean and Latin America

    Luis Perillo

    Since 2014, Luis Perillo is VP, Sales & Marketing, Caribbean and Latin America – Hilton. With over 25 years in hospitality, he is responsible for driving the sales and marketing strategy at managed hotels in the region. Perillo joined Hilton in 1995 as Director of Sales and Marketing, and since then has served in regional sales and marketing leadership positions, as well as operations roles including Resident Manager, Hilton São Paulo Morumbi; General Manager at a former Hilton in Venezuela; and most recently General Manager, Hilton Bogota. Perillo holds a BS in Hospitality Management from Florida International University and is fluent in Spanish, English, Portuguese and Italian.

  • Lynda Fernandez

    Vice president of public relations and international
    MIAMI Association of Realtors

    Lynda Fernandez

    Lynda Fernandez is senior vice president of public relations and international at the 46,000-member MIAMI Association of Realtors (MIAMI), which includes more than 45,000 members in their Residential Association and 1,700 members in their Realtors® Commercial Alliance. She has more than 15 years of experience in public relations and international business development. MIAMI, the largest local Realtor association in the nation, is celebrating 97 years of service to the industry, the public and the community.

    Lynda handles international business development, global media relations and research for MIAMI. Activity for MIAMI’s International Council includes more than 160 worldwide partner associations; participation in global conferences, expos, and events; and the award-winning Miami International Real Estate Congress and Expo.

    She received the 2005 Public Relations Award from the former Realtor Association of Greater Miami and the Beaches and the 2011 Market Influence Award from the MIAMI Association of Realtors. She is a Certified Association Executive (CAE), Realtor Association Certified Executive (RCE) and a Certified International Property Specialist (CIPS).

    Prior to MIAMI, Fernandez worked in public relations for the Florida Department of Agriculture and Consumer Services. She holds a Bachelor of Science in Journalism and Mass Communications from Florida International University (FIU) in Miami, Florida, and a Master of Accounting from Florida Atlantic University in Boca Raton, Florida.

  • Manuel Delgado

    Spanish Communications US

    Manuel Delgado

    Manuel Delgado is a Public Relations professional at trivago, an inbound hotel search
    engine with 80 million monthly users. He is responsible in doing Spanish Communication in the U.S. by creating and distributing editorial content to the Hispanic Media and DMOs. Previously, Manuel worked as a communications and marketing manager in the pharmaceutical sector for seven years. When he isn´t glued to the computer focusing in creative writing, he enjoys doing what does the best: traveling.

  • Marco Casas

    Head of Agency

    Marco Casas

    Effectively manage the challenges of a global and pan regional account with an extensive experience in centralized strategy, media planning, and buying operations across multiple markets, a thorough knowledge of traditional and online media. Accomplished strong results generating value and creative success for leading international blue chip client brands across Latin American markets.

  • Mariana Vázquez del Mercado Casas​

    Digital Marketing Manager

    Mariana Vázquez del Mercado Casas​

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Mariana Vázquez del Mercado has + 12 years of experience in communications mainly focused on the Digital Area integrating it with the traditional channels in the creation of successful brands.

    She started working at GERBER Mexico and later became part of the Nestlé Group within the Infant Nutrition Business in which she developed the first Digital Marketing Strategy including Web, RR.SS, Mobile App and CRM programs allowing the business to have direct communication and open conversations with Moms and Healthcare Professionals. Mariana also implemented several digital projects being part of the Global and LATAM teams (Swiss & Chile) in the Nestlé Group.

  • Mike Hampton

    Chaplin School of Hospitality & Tourism Management at Florida International University

    Mike Hampton

    With over 20 years of direct experience in the hospitality industry, Dr. Mike Hampton was appointed Dean of the Chaplin School of Hospitality & Tourism Management at Florida International University in January 2011. He has served as a professional speaker, trainer and educator. He founded HSA International, a global training and education management organization specializing in the hospitality industry in 1986 – a company that has been acknowledged as one of the leading resources for performance improvement globally. Through his experience and educational pursuits he has become recognized as an expert in human resources development, strategic planning and sales development.
    Dr. Hampton holds a Bachelor of Science (B.S.) degree in business management from Florida State University; a Master of Science (M.S.) degree in hospitality management, and an Educational Doctorate (Ed.D.) degree in adult education and human resources development from Florida International University. He has also received the special designation of Certified Hospitality Educator (CHE) as granted by the Educational Institute of the American Hotel & Lodging Association (AH&LA).
    Dr. Hampton has been active in industry associations, including the American Resort Development Association (ARDA); the American Society for Training and Development (ASTD); the Council of Hotel and Restaurant Trainers (CHART), where he has served as president and a member of the association’s Board of Directors; the American Hotel & Lodging Association (AH&LA); the Hotel Electronic Distribution Network Association (HEDNA); and, the Hospitality Sales & Marketing Association International (HSMAI). He has also been involved in the Institute of Food Technologists (IFT) and the American Statistical Association (ASA).
    His speaking engagements have included presentations on current hospitality marketing and management issues for a wide range of prestigious hospitality organizations, including the Singapore Tourist Board, the Wisconsin Governor’s Conference on Tourism, the National Restaurant Association, Preferred Hotels & Resorts Worldwide, Leading Hotels of the World, Chung-Ang University (Korea), and the Caribbean Tourism Organization (CTO). He has conducted training workshops for a multitude of hotels, management companies and brands worldwide.
    He lives in Plantation, located in the West Fort Lauderdale area of South Florida, with his wife and two children. He has a passion for coffee, enjoys the mountains, and is a major fan of cycling.

  • Montserrat Santaella

    Senior Marketing Manager
    Grupo Posadas

    Montserrat Santaella

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
    As Senior Marketing Manager, Montserrat is responsible of the upgrades between vacation property products, leading marketing campaigns and customer experience. Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.

  • Myriam Marquez

    Executive Editor
    El Nuevo Herald

    Myriam Marquez

  • Natalie Bursztyn

    General Marketing Manager

    Natalie Bursztyn

    Natalie oversees global execution of Totto’s marketing strategy across all channels, (retail, wholesale and e-commerce) focusing on different market segments (kids, urban traveler and active traveler).
    She holds a MBA degree from New York University’s Stern School of Business. Prior to receiving her MBA, Natalie directed the strategy, conceptualization, and execution of Totto’s first Flagship Store in Bogota, Colombia, as well as, worked in the development and implementation of the global brand guidelines.
    Totto is a multinational brand that sells bags, accessories and clothing. The company has presence in 52 countries, 600 retail locations and sales of over 14 million units in 2014.

  • Pablo Chiozza

    ‎Sr. VP USA, Canada & Caribbean ‎
    Latam Airlines Group

    Pablo Chiozza

    With 16 years of experience in the Airline Industry, Pablo is a knowledgeable and energetic Business Executive with a superb performance record. He drives revenue by designing and implementing innovative sales and marketing strategies for international markets. His expertise is consistently proven through his ability to manage large, diverse teams in changing business conditions all while ensuring growth. Entrusted with key positions throughout LATAM Airlines Group’s development, he has consistently delivered results with undeniable success in the growth of the Company throughout South America and worldwide.

  • Patricio Rubalcaba

    Vice President of Merchant Business Development - Retail, Travel & Digital Verticals Latin America and Caribbean Region

    Patricio Rubalcaba

    Patricio Rubalcaba holds the position of Vice President of Merchant Development LAC- Retail, Travel & Digital Verticals for Mastercard since October of 2015. In this role, he is responsible for the overall strategy and business development for this practice. Previously he has held global and regional roles at Mastercard, developing Strategic Partnerships in the merchant space.

    Before joining Mastercard, Rubalcaba was the Head of the International Destination Business area for American Express. Rubalcaba also held a position at LATAM Airlines, where he was in charge of the Leisure segment for North America. His earlier responsibilities include working for the Mexican government, and at Deloitte & Touche, where he held a management consulting role.
    Rubalcaba has a Business Bachelor’s degree from the Instituto Tecnológico Autónomo de México and holds an MBA from the University of Miami. He is a member of the Panel of Experts for the United Nations World Tourism Organization’s “Tourism Barometer”. He is fluent in English and Spanish, and currently lives in Miami, were he is an avid golfer.

  • Paulo Cesar Celis Gonzalez

    Head of Trading
    Mindshare Latin America

    Paulo Cesar Celis Gonzalez

    Paulo has worked in the industry for 19 years, he leads Trading for Mindshare Latin America since 2014, he started in the agency in 2011 as VP of Client Services Latin America and leading the Miami Panregional office.

    His career includes 4 years working as Managing Director of ZenithOptimedia Colombia and Central America, offices he launched in 2007. Between 2000 and 2007 he worked in initiative, his last role there was Client Services Director. Paulo’s trajectory began in 1998 working for SSA Bates. Paulo has an MBA from Edinburgh Business School and he has a BA in Marketing.

    Paulo is focused to numbers and performance, his Trading role is aimed at ensuring Marketing’s Budget allocation, Negotiations with partners, Digital and Media mix are coherent with Marketing Plan and optimized to maximize ROI.

    His experience includes working with clients such as Unilever, Nestle, Ford, KC, Boehringer, Clorox, GlaxoSmithKline, KIA, Hewlett Packard, Diageo and other multinational companies well known for their Marketing and financial orientation.

  • Rafael L. De Azua

    Head of Media & Digital LATAM
    Coty Inc.

    Rafael L. De Azua

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Rafael De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He currently leads Media and Digital in the Latin America Region for Coty’s Luxury, Consumer Beauty, and Professional Divisions. He is based in Miami and reports to Alison Keith, Global VP of Media in London.
    Previously, Rafael held various Brand Management positions over 6 years in Procter & Gamble (P&G). He managed the Gucci, Lacoste, James Bond, Christina Aguilera, and Gabriela Sabatini brands in 23 Latin American countries and the Travel Retail Channel in North and South America. He also led all media for P&G Prestige Fragrance Portfolio in Latin America, including Dolce & Gabbana, Gucci, Hugo Boss and Lacoste. In his prior roles in P&G, Rafael launched Oral-B toothpaste (Crest in the US) in Latin America, Europe, India and Australia; where he developed holistic marketing campaigns for the Pro Health, 3D White, and Complete brand lines. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.

  • Ricardo Arias-Nath

    Chief Marketing Officer
    Pepsico Latin America

    Ricardo Arias-Nath

    Chief Marketing Officer, PepsiCo Latin America Beverages. Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University. Father of 3 boys and avid endurance runner.

  • Ricardo Pérez Baez

    Global Marketing Communications Director, IMC.
    Grupo Bimbo

    Ricardo Pérez Baez

    He is part of Grupo Bimbo since October 2011.
    In 1991 he joined the Universidad de México, and in 2002 he got his Master in Marketing and Advertising from Universidad Anahuac. Last year he studied a Master in Internet Business at ISDI Institute and Harvard University.

    Since October 2011 he occupied the position of Director of Marketing Communications as responsible for the Digital Strategy for Grupo Bimbo, develop the strategy and implementation of Institutional Communication through local brands in different countries. To establish guidelines for the right brand use in different regions, negotiation and investment evaluation of regional strategic media.

    He is responsible for IMC strategy, institutional communication of local brands at international levels, global management of advertising, media, digital and design agencies, as well as global brand and image health.
    Also, worked for media agencies, where he has overseen brand health and brand reputation.
    Ricardo will be speaking about the strategies that have allowed Grupo Bimbo to transform its local brands into well-known and cherished global brands, and how they are facing the “bimbo” situation in the United States.

  • Rudolf Vidal

    President Americas
    FC Bayern Munich

    Rudolf Vidal

    In 2014, FC Bayern Munich appointed Rudolf Vidal Managing Director of the United States, driving and overseeing the legendary German soccer team’s operations in North America. The team became the very first European soccer club to open an office in the U.S. dedicated to raising awareness of FC Bayern, growing the fan base and forming mutually beneficial partnerships. In 2016, Vidal became President of the Americas as the club expands operations to Central and South America.

    Prior to joining FC Bayern, Vidal served as Vice President of Business Development and Monetization for Deutsche Telekom AG.

    Previously, he managed sports marketing initiatives for PUMA, where he oversaw the company’s 2006 World Cup campaign.

    Earlier in his career, Vidal practiced economic law and founded a consulting firm providing services to sports-specific clients.

  • Sean Flynn

    The Miami FC

    Sean Flynn

    Sean Flynn brings more than 25 years of experience in professional sports to the Miami FC. Having previously served as the Senior Vice President of Marketing and Event Booking with the Miami Marlins and Vice President of Marketing with the Tampa Bay Lightning, Flynn led award-winning advertising and promotional efforts that have been replicated throughout the industry. He returns to soccer, a sport where he started his career as the Director of Marketing and Sales for the United Soccer League. Flynn will implement the Club’s long-term vision of inspiring the community’s soccer passion through excellence on the field and in the community. Focusing on building a fan base, enhancing the game-day experience and operations, growing corporate partnerships and maximizing civic engagement.

  • Stephanie da Costa

    Associate Media Director
    Crispin Porter Bogusky

    Stephanie da Costa

    Born to Cuban parents and raised in Miami, Stephanie currently works at Crispin Porter + Bogusky as an Associate Media Director on the Aspen Dental business. Although starting and currently expanding her career in Miami, she spent some time in NYC working at Universal McCann and Carat on DTC and OTC brands within Pfizer and Johnson & Johnson as well as Pernod Ricard distilled spirits brands. Her 15+ year career includes experience in buying and planning across various media both nationally and within local markets. Her love of travel and exploring different cultures along with her vision to weave strategic thinking in media inspired her to pursue and complete her Master’s in Sociology/Anthropology as well.

  • Steve Bent

    Director of research & analytics

    Steve Bent

    Steve Bent is a director of research & analytics at Golin. He has 14 years of marketing experience working with high-profile consumer brand clients like Walmart, McDonald’s, Nestle and Unilever to develop data-driven media targeting plans and program evaluation approaches that identify the true value of communications efforts.
    Steve’s broad experience with PR program management, event planning, strategic planning, media outreach and exposure to digital/social activation give him a unique view on the strategy side of the business that native research and analytics practitioners don’t have. He graduated from the University of Notre Dame with a bachelor’s of business administration degree in marketing.

  • Tab Bamford

    Business Development Manager
    TeamWorks Media

    Tab Bamford

    Tab Bamford is the Managing Director of Development at La Vida Baseball. He has more than a decade of experience in content and social media, having served in various roles including content management for outlets including Bleacher Report, the Big Ten Network and Choose Chicago and social media management for a national financial institution. Bamford is the author of 100 Things Blackhawks Fans Should Know & Do Before They Die and is the managing editor of an award-winning Chicago Blackhawks website. He graduated from Taylor University is also the Business Development Manager for TeamWorks Media in Chicago.

  • Trip Barrett

    Global Marketing
    Global Marketing and Business Development Executive

    Trip Barrett

    Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
    Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
    Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

    Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.

  • Vicente Navarro

    VP of Business Development
    AC&M Group

    Vicente Navarro

    Vicente has an unrivaled record of 20+ years forming and implementing partnerships in the soccer community and helping companies connect with a multicultural audience. Prior to joining AC&M group, he launched Kelme in the US market and led the Hispanic marketing initiative for Sports Endeavors (SOCCER.COM) for six years. Now as VP of Business Development at AC&M Group, he ensures clients fully maximize their sponsorship and media presence. Vicente is originally from Alicante, Spain but currently, resides in Chapel Hill, NC.

  • Victor Lopez

    Head of Digital
    Havas Media

    Victor Lopez

    Victor Lopez has 14 years of experience in Digital Marketing. In that time, he has worked in almost every facet of digital marketing. His experience ranges from web development, to copywrighting, SEM, performance marketing, and more. Currently he is the Head of Digital for Havas in Miami where he leads the mobile, programmatic, search, and social media teams.

  • Walter La Mendola

    Vice President Ad Sales and Brand Solutions
    Viacom International Media Networks - Americas

    Walter La Mendola

    Walter La Mendola is Vice President Ad Sales and Brand Solutions for Viacom International Media Networks (VIMN) – Americas, responsible for the daily management of the company’s pan-regional advertising sales business.

    In this position, La Mendola has been instrumental in developing advertising sales strategies and servicing the pan-regional ad sales clients for the company’s multiple brands, primarily MTV, Nickelodeon, Comedy Central, Paramount Channel and VH1. Since joining the VIMN Americas sales team in 2007, La Mendola has held positions of increasing responsibility, most recently being named Vice President in 2016.

    La Mendola initially joined the company in 2000 as a translator and writer for mtvla.com, later becoming Senior Digital Producer, responsible for overseeing editorial content for the MTV, Nickelodeon and VH1 websites, broadband and mobile division. Prior to joining VIMN, La Mendola was a News Producer and Writer for the Latin American Television News division of Reuters.

    Based at the VIMN America’s headquarters in Miami, La Mendola is a native of Argentina and holds a Bachelor’s in Communications from Florida International University.

  • Wendy E. Kallergis

    President & CEO
    The Greater Miami & The Beaches Hotel Association

    Wendy E. Kallergis

    Wendy Kallergis works closely with various tourism and hospitality partners to continue to grow Miami as a top-tier worldwide travel destination. The GMBHA is a membership-based organization comprised of 180 hoteliers and 300 allied members across Miami-Dade County.

    The association’s goal is to unify the travel, tourism and hospitality industry with business and government leaders locally, nationally, and internationally in order to enhance the visitor experience through education, advocacy and networking.

    Kallergis and her team work closely with the hospitality schools’ internship and training programs to provide jobs locally for graduates. The GMBHA Sustainable Hospitality Council is spearheading best practices in sustainability to include implementing the Florida Green Lodging Program Certification. The GMBHA’s partnership with the National Immigration Forum’s New American Workforce has received national recognition by helping hospitality employees become new American citizens. Kallergis was recognized as a White House Champion of Change October 22nd, 2014 for promoting citizenship in the workplace awarded National Immigration

    Forum’s New American Workforce Ambassador Award in May 2015. Kallergis was born and raised in Maine and grew up with a love for food and cooking as part of a restaurant family. After earning a B.A. in French Language from George Washington University,
    she immediately set out to France. There she attended the University of Paris earning a degree in French history, language and art followed by the prestigious Cordon Bleu L’Ecole de Cuisine earning a Diplome French Cuisine. She subsequently concluded her studies at the Modern Gourmet Cooking School in Annecy, France with a Diplome Professional Chef and Diplome Professional Teacher.

    Upon returning to the United States, Kallergis continued her career in the culinary arts as a Chef Garde Manger in Restaurant Nora in Washington D.C. then as Executive Chef of Finesse Fine Foods, an off-premise Catering & Prepared Foods Boutique, also in Washington D.C. that catered many events at the Smithsonian and pre-inaugural dinner for Ronald Reagan.

  • Yamilet Bermudez

    Media Operations Director
    IPG Mediabrands

    Yamilet Bermudez

    Yamilet Bermudez is an accomplished, results–driven marketing professional responsible for developing and executing progressive 360° marketing strategies for an array of Fortune 500 companies.
    As the Media Operations Director at IPG Mediabrands Miami she manages and maintains all regional client relationships, and ensures the group delivers and performs at the highest level possible. She currently oversees pan-regional accounts like MasterCard, Sony Pictures, Alcatel, BMW, LATAM Airlines, Turkish Airlines, TOUS, among others.
    Throughout her career, which spans 18 years, Yamilet has delivered strategic solutions that have included: integrated marketing, sales, strategic planning and support, traditional and digital media, market and consumer research, project management, affiliate programs, and the tracking and analysis associated with each.
    Prior to her role at Mediabrands Miami, she worked at Digital Latin America (a U.S. subsidiary of Grupo Carso, America Mobil) as VP of Affiliated Services and was responsible for the growth of Clarovideo (OTT Platform). Yamilet began her career in strategic marketing and advertisement at Sony Electronics overseeing and developing their digital platform. She graduated from the University of Miami with an MBA degree in Marketing and International Business.


    The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed  to thrive in today’s fast-paced market.

    Register and meet exhibitors and fellow attendees.

    10:10 AM KICK OFF-Sports Marketing Sessions

    Introductory remarks by MC:
    Fernando Fiore, On Air Personality, Fox Sports

    Introduced by:
    Marcos Baer, Publisher Portada




    • Ximena Cassab, Editor, Portada


    • Arturo de la Fuente, Director of New Business, Americas, FC Barcelona
    • Benno Ruwe, Head of Partnerships, FC Bayern Munich
    • Sean Flynn, CEO, The Miami FC
    • More speakers tba.


    • In recent years major soccer clubs and their fans have emerged as tremendous forces in global marketing. Leading executives from the best soccer clubs in the world will discuss key topics including: 
    • The internationalization of soccer fans
    • Opportunities in the U.S. and Latin America for European soccer clubs
    • Broadcast vs. OTT: What works and when?


    • Andres Polo, VP Digital Marketing, Visa


    A presentation about how Visa is extending its traditional sports partnerships, including e-sports,   in order to appeal to Latin American Millennials.




    • Fernando Fiore, On Air Personality, Fox Sports


    • Felix Palau, VP of Tecate at Heineken
    • Ed Carias, Sr. Brand Manager  at el Jimador Tequila - North American Region, Brown-Forman
    • Tab Bamford, Managing Director, La Vida Baseball
    • Federico Grinberg, Co-Founder- CEO, Futbol Sites
    • Andres Polo, VP Digital Marketing, Visa


    Sports marketing experts discuss new opportunities for brands to leverage Sports content in order to better connect with the U.S. and Latin American consumer.



    • Felix Palau, VP at Tecate, Heineken
    • Ed Carias, Sr. Brand Manager at el Jimador Tequila - North American Region, Brown-Forman
    • Andres Polo, VP Digital Marketing, Visa
    • Vicente Navarro, Business Development Director, ACM Connect

    (Shortlisted candidates
    will be voted on by Portada’s audience in May.)

    DESCRIPTION: Nine shortlisted  nominees for the Golazo Global Soccer pitch battle it out in front of a jury!  Who will come out on top?

    1:00 PM BREAK

    Take a break and mingle amongst the exhibitors in the auditorium foyer. Sandwiches, snacks and beverages will be provided. Toast to the winners of the Golazo Award!

    2:15 PM KEYNOTE:

    10 Reasons marketing technology will drive your company’s success in the next decade


    • Gary Milner, Director, Global Digital Marketing, Lenovo


    Milner presents 10 keys to digital success and provides insight on:

    • Why programmatic is at the crux of modern marketing
    • DMPs as effective tools for Millennial targeting
    • How the marketing tech industry can improve ad transparency

    Video and influencer marketing and the online video revolution


    • Sebastian Jasminoy - CEO & Founder FLUVIP
    • Lourdes Losada - Programmatic Director ADSMOVIL


    • Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers  
    • Juan Angeli, Regional Marketing Director, Millicom (Tigo)    


    • Stephanie Da Costa, Associate Media Director, Crispin Porter Bogusky

    A marketing tech innovator will pitch their company’s idea to a panel of major brand and agency executives.


    How blue chip players are engaging today’s evolving travelers


    • Michael Hampton, Dean - Chapin School of Hospitality & Tourism Management


    • Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
    • Ana Tomicevic, Director of Brand Marketing, Marriott
    • Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
    • Amy West, Travel and Lifestyle Influencer
    • Alvaro Valeriani, Regional Vice President Sales & Marketing Latin America & Caribbean at Hyatt


    Three major hotel brands share insights on how the hotel of the future will impact the hospitality business’s marketing priorities.


    Announcement of  Travel Marketing Award Winner (presented by HSMAI)

    Check out best-in-class Travel Marketing Campaigns


    How tech is redefining luxury and travel services


    • Trip Barrett, Travel Marketing Expert


    • Jon Eichelberger, Head of Americas, Trivago
    • Carmen Edelson, Founder & CEO, Carmen’s Luxury Travel
    • Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
    • Benji Greenberg, Founder/CEO, BCV


    • Personalizing customer experience
    • Segmentation: How to cater to demographics with different tastes
    • Is virtual reality a game changer?
    • How successful tech partnerships can add substantial value to your business



    Enjoy a glass of wine with fellow PortadaLat attendees!


    Leveraging travel-related content for multicultural and Hispanic audiences

    • Manuel Delgado, Trivago


    Journalists and Influencers are invited to join our exclusive happy hour  and discover how to leverage travel content in order to reach Hispanic and multicultural audiences.

    presented by Trivago

    Winner of “Viajero Inteligente” Award will be announced!




For #PortadaLat attendees, Portada has arranged a special discounted rate at the Hyatt Regency Miami.
Take Advantage of the Special $149 Room Rate!
Make your reservation online using the link here: Reservations - Hyatt Regency Miami

Hyatt Regency Miami Hotel

Stay in the middle of the action at Hyatt Regency Miami. Indulge in the spirit of the “American Riviera” at the Hyatt Regency located in downtown Miami just 15 minutes from South Beach and two miles from the Port of Miami.

The hotel’s striking white towers overlook the Miami River and Florida’s famed Biscayne Bay. Event attendees will love the convenient connection to the Miami Convention Center. Enjoy easy access to Miami’s best attractions like Mary Brickell Village, the James L. Knight Center, Coral Gables, and the Latin flavor of Little Havana. Stay with us before or after a cruise, and enjoy our location just two miles from the Port of Miami.

Experience Miami, a multi-cultural city that speaks ultra-cool fluently. There’s no better way to discover it than with Hyatt Regency Miami as your home base.

View the Hyatt Destinations Miami city guide for insider information on local beaches, culture, restaurants, shopping, events and more.

Hotel Address: 400 Southeast 2nd Avenue, Miami, FL 33131

Reserve Your Room At The Portada Group Rate: Book Online Now!