September 28, 2023 | Portada Live will be a hybrid experience:
In-person in New York City: 11:10 am – 5:30 pm
Virtual: 11:45 am – 4 pm EST
VIRTUAL: Portada Live will be a hybrid experience with content and interactive knowledge-sharing/brand marketer challenge sessions and 1:1 meetings for globally based participants.
IN-PERSON in New York City: Senior brand marketing executives and solution providers will gather in New York City for presentations (broadcast to virtual participants) and dynamic workshops, a VIP lunch function and other in-person networking activities.
CHECK OUT VIDEO of our last edition.
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
Please fill out the below and we will send you more information about our Portada Live exclusive in-person and/or virtual, depending on your preferences, Brand Marketer Knowledge Sharing and Networking Event.
BRAND MARKETERS
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
Please fill out the below and we will send you more information about our Portada Live Exclusive Brand Decision Maker Workshop and Interactive Networking event.
PARTICIPANTS
BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN ONLY 6 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Check out the sample agenda below of our last Portada Live on Sept. 29, 2022! Watch this VIDEO of a prior edition.
MIDDAY-EARLY AFTERNOON (NOTE: Agenda of Portada Live, Sept. 29, 2022)
AFTERNOON
TOPIC SPOTLIGHT: Best Practices in In-Culture Marketing
Speakers:
Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricard
Nicole Preston, General Manager, Latino Center of Excellence, Dish Networks
Moderator:
Seraj Bharwani, Chief Strategy Officer, AcuityAds
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand marketing executives of your choice.
Participants collaboratively share knowledge with the brand marketing leaders in the Portada Council System.
THE SIXTY-FOUR-THOUSAND-DOLLAR-QUESTION: Engaging the Evolving Hispanic Consumer
Speakers: Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo
BRAND MARKETER CHALLENGE:
Understanding the Streaming Explosion: Optimization Strategies for Brands and Advertisers
Speakers:
Jonathan Scarpetta, Media Director, Pepsico Mexico Foods
Manuel Medina Riverrol, Sr. Marketing Director, Hisense Mexico
Moderator: Alejandro Fosk, Senior VP, ComsCore Latin America
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand (and media agency executives) of your choice.
CONCURRENT WORKSHOPS
Select a workshop that fits your needs:
-DtoC or not to DtoC in 2023, that is the question. Led by Christina Caruso Nevoso, Senior Brand Manager, Bayer.
-How to best drive an audience strategy in multicultural America. Led by Alejandro Solorio, Audience Strategy & Planning Director, ComCast
-Fine-tuning your Influencer Marketing to different cultures and geographies. Led by Jose Nicolas Velez, Global Marketing Director, Smirnoff at Diageo
-Purpose driven marketing: supporting diversity serving media partners. Led by Arnetta Whiteside, SVP Inclusive Media Research & Strategy, Publicis Media
- How Brands Best Can Capitalize on the Power of Video and Social. Led by Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America.
Anheuser-Busch’s Vision for the Multicultural Consumer
Speakers:
Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch
Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
Moderator: Lora Feinman, SVP Sales, Seedtag
EVENT PARTNERS
Partnership Opportunities
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities? I am a Supplier
Access for Senior Brand Marketers
Are you a brand marketer? You could be eligible for a complimentary VIP pass. I am a Brand Marketer