Ian Mader is the Associated Press Florida news editor based in Miami. His Spanish skills and his international experience are an asset to AP’s coverage of the cosmopolitan state of Florida.

Link to Campaign/Brand.

Social Media Maven and Soccer Expert Ignacio Cassinelli was born in Latin America (Uruguay). Cassinelli’s thorough understanding of the Latin American sports fan are a very important asset he uses as a key executive at Charlotte, NC, based AC&M Group.

Link to Campaign/Brand.

Amanda from “Las Travel Blogueras” is a globe trotter, she’s constantly traveling, not only for campaigns and coverage but for inspiration and motivational as well. She moved to Mexico as a student to learn Spanish, and also participated in an abroad program in Ecuador where she lived there to immerse in the culture. With her friend Andrea from Argentina, their blog “Las Travel Blogueras” has taken off as a top US Hispanic social platform to share experiences from all over Latin America and the USA with a Latino twist. Traveling has definitely helped her get new ideas and perspectives to grow personally and in business.

Link to Campaign/Brand.

Media executive Layla Caballero has an extensive sales and operational leadership experience defining and developing business opportunities in both traditional and new media environments. Her Latin American background and passion has been an asset for her career in multicultural media.

Link to Campaign/Brand.

I have an online education platform. I publish a video every week called HappyMonday. However, the way to really grow my business is to visit my top markets (Mexico, Spain, Argentina) and meeting my fans and followers. When I do that, I get to understand exactly what is it that they really need to overcome in order to move a step forward in their lives. In one of my visits last year to Madrid, I realized that the one key thing that Latin’s fear is to be criticized.

So, I did to videos (one celebrating my birthday from Madrid and talking about the city and one speaking about how to overcome the fear of being criticized.

Accomplish your dreams (video from Spain) which mixes travel tips with personal development tips: https://youtu.be/amRK9RmLeU8

Link to Campaign/Brand.

“
Myriam Márquez is the executive editor of el Nuevo Herald, the largest Spanish-language daily in the U.S. Born in Havana, where her mother taught school and her father shuttled tourists around in his taxi, Márquez’s life in Cuba came to an abrupt halt when Fidel Castro seized power. Márquez, who began her career as a local news reporter, found her niche in sharing views as a columnist and editorial writer, exposing wrongs, advocating for the rights of all citizens and sharing tales through the lens of a bilingual, bicultural experience.
“

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Doing collaborations with other influencers in Mexico helped Sandra Cires to grow her Youtube channel and learn a more human and successful approach to business partners.

Link to Campaign/Brand.

I recently met Gaby, and she quickly jumped on my travel influencers radar because of not only her social presence but because of her travel/work hustle. Gaby is a micro social media influencer (Traveling With Gaby), works with Airbnb in a variety of ways, and runs her family-owned Travel Agency in Miami Beach. Gaby is a travel expert when it comes to deals, experiences, social, and Airbnb. She’s constantly traveling all over the world, including Latin America, she is from Venezuela. Traveling to LatAm constantly helps her get new ideas and perspectives to grow personally and in business.

Link to Campaign/Brand.

Yined is a Puerto Rican writer based in Miami with a big passion for traveling and very little time. As the name of her blog www.backpackovalija.com shows, Yined’s work is continuously enriched by her Latin American background.

Link to Campaign/Brand.

Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.

Based upon this insight, Gravity proposed to create a web platform that would enable fans to create their own personalized wallpapers for devices depicting the new jersey design.

We targeted fans on social media that re-directed them to a microsite to create personalized jersey. To incentivize fans to purchase the new jersey, the first 10 thousand participates were provided with a discount coupon to buy the jersey from Nike.

Launched in mid-November, it has already attracted more than 24,000 fans from 155 different countries. There are over 12,800 newsletter subscribers and thousands of social mentions and positive sentiment.

Link to Campaign/Brand.

The campaign, featured creative elements including television spots, digital and print advertising, in-venue visibility, social content, and storytelling, and was rolled out during the 2016 MLS season. The campaign run with spots across all MLS’ broadcast partners, along with significant online activation. “Stand as One,” created collaboratively between The Brooklyn Brothers and MLS’ in-house marketing and creative team, was designed to elevate the movement and the sport of soccer in North America. The campaign highlighted the electric and unifying fan and stadium experience that is unique to MLS’ core, as well as the world-class quality demonstrated by its players every week.The campaign was supported by all five of MLS’ national broadcast partners: ESPN, FOX Sports, Univision, TSN and RDS, as well as all international and regional MLS broadcast partners. In addition, MLS digital channels, including MLSsoccer.com, MLS Video and MLS’ social media, played a leading role within the campaign. The campaign captured the true essence of MLS by celebrating the stories of MLS’ clubs and local markets. The visual elements reflect the authenticity, unity and excellence of Major League Soccer, its players and its supporters, who combine to define the sport in the United States and Canada.

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In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations. To amplify the program, TMA created the “AT&T Expressions” app. A digital platform, which consisted of customized emoticons that brought soccer fan excitement to life. By using these emoticons, AT&T was able to easily interact with Hispanic Millennials in stadiums, music venues, social media channels, and AT&T retail stores nationwide.

The MNT consumer experience included Retail and exclusive VIP events with MNT legendary players, an interactive zone during the pre game tailgate parties, Fútbol Fiesta, and leveraged the existing relationship with popular Univision sportscaster Adriana Monsalve as a celebrity guest during every match.

In this way we were able to deliver on our objectives:
– Increase consideration among Hispanics and drive traffic to retail
– Increase brand favorability, loyalty
– Generate social media engagement and advocacy/voice

Link to Campaign/Brand.

FC Bayern Munich opened an office in New York (2014) to grow our fanbase and better connect with fans in the U.S.; bringing them closer to the club they love. In three years we’ve seen interest in Bayern grow from 13M to 27M followers.

The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.

Campaign elements:
• Digital & social media content
• Partnership activation
• Media access, promoting the team
• Cross promotion with American sports
• Grassroots activation

Results:
• Attendance – 180,000+ for three games
• 340M+ people reached via social media
• 43.7M interactions & video views on our social channels
• 12M+ watched TV broadcast
• 65K increase in CRM database, 18K increase in newsletter subscribers
• 43 media appointments
• 20 player activations with partners

Link to Campaign/Brand.

Inter, the Milan-based professional Italian football club, was taking part in the U.S. International Champions Cup, and hoping to make a splash in the U.S. marketplace.

To broaden its reach, Inter worked closely with Gravity to create a campaign that would increase brand relevancy into the lives of U.S. soccer fans.

The campaign featured a video montage of past, and epic, goals, that showcased Inter’s legendary heritage. To further enhance relevancy, these videos used American NBA/NFL/MLB commentators from sports outside of soccer. When Inter was shown scoring a goal, the commentator called out “touchdown” or a “home run” in an effort to “teach America how to cheer.” The unexpected combination of European and American sports promoted Inter in an exciting and engaging way that people (especially soccer fans) across the globe understood.

The four videos were aired globally across Inter’s social media channels as well as boosted with paid social.

Basketball – https://vimeo.com/172802822
Football – https://vimeo.com/172802638
Baseball – https://vimeo.com/172802446
Hockey – https://vimeo.com/172802445

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Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer. The sponsorship was first activated in 2015 and this is the second time the consumer brand renews its sponsorship. Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure. Johnson & Johnson will also continue to create on-site activations during relevant MLS events, such as the All-Star Game, which is presented by Target and the MLS Cup. For the US Soccer partnership, the healthcare company will sponsor both male and female senior and youth national teams. Johnson & Johnson will use its partnership to expose many of its different brands on the field. It will also integrate it into its marketing strategies, including the Johnson & Johnson Donate a Photo app, through which people can connect with causes that they care about and other key platforms and partners.

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juanfutbol has disrupted soccer media in Mexico and US Hispanics since 2014. Created by the same entrepreneurs who founded mediotiempo (soccer specific site acquired by Time Inc in 2010) juanfutbol has a unique storytelling proposition constantly innovating around formats, channels, brands and content marketing. “juan”, has a unique character that presents solid brand features which are very difficult to replicate by other players. juanfutbol is perhaps the brand with the highest engagement among soccer media brands in Facebook and it’s millennial language makes this brand a solid player within the younger generations that consume media in new ways.

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A male affinity campaign targeting the Hispanic males, Pass it on is a soccer related marketing campaign encouraging Hispanic males to register as organ and tissue donors. Featuring Mexican-Argentine soccer legend Tito Villa features the childhood story of Tito as he was raised in a small town in Argentina. The story develops as he explains why the cause of organ and tissue donation is important to him. The 45 day paid social media campaign hopes to target Hispanic males ages 18-35 years old.

Link to Campaign/Brand.

The candidate deserves the award not only for the creativity in creating this analogy between soccer and life but also because of her commitment to empowering the Latino community around the world by providing top quality content to help the audience develop a success and happiness mindset. In this respect, latino men need to upgrade their game, but they are reluctant to personal development.

This specific campaign (not yet launched) targets Latino professional men in their 40s, who have achieved a great deal in their careers, but they feel trapped (not happy with their personal life, not really valued in their companies, burned out, etc.)

Because men are not the typical candidates for personal development, this campaign aims at speaking their language by making an analogy with soccer.

Link to Campaign/Brand.

An amazing way of how Mastercard extended significant presence as a sponsor of Copa America Centenario via a highly digital buzz campaign, to communicate its offers to cardholders in a new way while increasing overall card transactions.

#SentirseCampeon

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In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA). Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S.
The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales. Taglined “Show How Much It Means,”” the campaign celebrates the sport’s fans by depicting their passion before, during and after matches. Pepsi posted creative from lead agency AMV BBDO on YouTube, including a 60-second anthem video that’s a montage of game-related moments, called “We Know How Much It Means”; several 10-second videos excerpted from the anthem; and short videos featuring the three brand-rep athletes talking about their favorite football moments. The campaign spans “always-on, exclusive content” and sharable social media creative, including fan-generated content. The campaign lives on Facebook, Instagram Stories and Snapchat. Digital elements launched this week in the U.S. and most of the other nearly 75 countries targeted for the campaign, a brand rep reports. TV spots are also broadcast in most of those markets.

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FC Barcelona and the FC Barcelona Foundation announced an official partnership with Scotiabank that designates the Canadian bank as the Official Bank of FC Barcelona in Latin America and the Caribbean. This agreement will allow Banco Colpatria, Scotiabank’s Colombian partner, to sponsor youth-focused programs in Colombia, as well as participate in events and offer soccer experiences to its clients. Because it will support young people from Colombia through various programs sponsored through Banco Colpatria. The winners of the Scotiabank-organized championship will be able to travel and attend training events in Barcelona, Spain. Scotiabank, in association with its Colombian partner Banco Colpatria, will host a four-day FutbolNet Festival, in which a thousand young players will train and learn important sports and life skills.

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Target: Latin America and Europe

About: Warner Brothers Studios sought to build buzz and excitement around the Suicide Squad movie launch worldwide surrounding the Euro and Copa America 2016, especially among the millennial male audience. Minute Media’s 90min created social engagement tools and an authentic branded content strategy that integrated the movie and characters within the platform’s ecosystem, ensuring the movie made a splash with football fans aged 18-34.
On the product side, we wanted to create tools that tapped into the conversations that were occurring organically on the 90min platform, including which players should start for each game within the Euros and Copa games. We developed the Suicide Squad Selector which encouraged fans to create their own squads. The Squad Selector gave fans a platform to voice which players they thought should start the next Euro and Copa game for their country. Fans were able to share their squad socially, creating debate amongst fans and fueling the reach of the campaign.
Beyond the custom Squad Selector, 90min also created a proprietary Squad Reaction tool, a new touchpoint for fans to emotionally engage with any piece of content on 90min, leveraging the characters from the movie. Fans rated content based on the movie characters.
On the content side, our editorial team developed 37 pieces of localized content that seamlessly integrated the movie characters and theme into football content.

Results:
– The Squad Selector generated 27.7 million impressions, with more than 250,000 squads created and an increased social engagement rate of 33% against benchmarks
– The Squad Reactions generated close to 20 million impressions with a 12% interaction rate
– 4 Million Trailer views across all platforms

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Calling the move its largest push into team sports, national big box retailer Target signed a multi-year deal to become an official partner with Major League Soccer, US Youth Soccer and the U.S. Soccer Foundation. In addition, the Minneapolis-based company became the jersey-front sponsor for the expansion MLS Minnesota United FC, with activation to include presenting sponsorship for the team’s initial campaign. As part of the strategy, Target is partnering with a number of its leading vendors, including Belkin, Crest, Degree, Dove, Energizer, GE, Gillette, GSK, Hershey’s, Kimberly-Clark, Philips, Scotch-Brite, Smuckers, Tide and Venus. Under terms of the deal, Target will run spots during MLS broadcasts on Univision, Fox Sports and ESPN; and will have “opportunities for in-stadium experiences, player appearances and ownership of certain major MLS platforms,” which the league said would be unveiled in the future.

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Univision Deportes Digital created the ultimate destination for all things Copa America Centenario through a multi-platform delivery of exclusive content
giving fans the feeling as though they were in the game. The unique experience – a fully interactive environment complete with exclusive access to stadiums, players, teams and coaches via Facebook Live Training with on-air talent from stadiums showing warm-up sessions and exclusive content and Facebook Live coverage of more than 611 minutes.

All platforms experienced tremendous growth and impressive engagement metrics all-around, combining both organic and paid activations which translated into our best tent pole event ever in terms of web traffic, and social media was a big part of it. The average FB Live reached 1.2M soccer fans. Social brought more uniques to our website for Copa America Centenario than the 2014 World Cup and 2015 Gold Cup combined. In addition, there were branded content extensions with Verizon, MillerCoors, Sprint, Western Union, and more.

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The campaign is running throughout the USL league’s seventh season, and includes additional themes that will spotlight both the heightened level of competition on the field and the significant growth of the USL itself as it continues to drive toward its goal of becoming one of the most respected and recognized Division II leagues in the world. The “Raise Your Game” campaign is supported by the USL’s national broadcast partners, as well as regional broadcasters across the country. Additionally, the campaign will be carried across the USL’s digital channels, including USLSoccer.com and USL Social Media.

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The 17th Annual Latin GRAMMY Awards® brought the world together to celebrate the POWER OF MUSIC. It all began in September 2016 when some of the world’s biggest stars received their branded Latin GRAMMY goggles and helped to kick off the season announcing the Nominees for the 17th Annual Latin GRAMMY Awards. For the first time EVER… The Latin Recording Academy created an immersive 360º digital experience that transported fans to cities across the globe where Latin Music is created… and enjoyed. Everyone joined the celebration as their favorite artists unveiled the Nominees directly from their own Facebook accounts, including Shakira (+104M), Enrique Iglesias (+51M), JBalvin (+19M), Jesse y Joy (+15M), Alejandro Sanz (+6M), Laura Pausini (+6M), Sophia Abrahão (+4M) and Alexis y Fido (+8M), with a combined Facebook fan base of more than 213 Million users. The ultimate 360º experience using your favorite VR goggles was available via Youtube. In just 24 hours digital Nominations across social media achieved more than a billion impressions. Breaking records and igniting a season of engagement.

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Nowadays, consumers are not longer buying products or services, they are buying experiences. Pains: a) for Brands, they can’t anticipate the experience of their products/services before the consumers buy them, b) for Consumers, skepticism when they buy the first time and their apprehension to the possible frustration if they do not like what they are buying. Opportunity: Today buying decisions are highly influenced by social media and internet based research, that affects brick and mortar but also web based business. 360° videos and Virtual Reality offer a new way to enjoy an experience, through sight, sound, and motion, users senses are stimulated in a multitude of ways.

We converged these insights and developed a new way to bring the experience to consumers about a product or service, before they purchase it. Essentially, we use these immersive technologies and distribute ‘branded content’ for companies willing to reach potential clients and engage them in a highly innovative, original and leading edge way.

To amplify the scope reaching potential end purchasers for brands, we orchestrate a network of websites, blogs and portals to distribute this content, becoming one of the first Ad Network focused in 360°/VR Advertising.

But we are moving one step forward. We developed a solution to bring a real 360° experience in the intimacy of our users’ home.

Check it out! Click on the following url and watch how we can achieve this challenge.

DEMO: http://www.alcancemg.com/portada_2017

Thanks,

Alcance Media Group

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Adsmovil developed its own Latin American DSP, which is 100% Mobile. We are proud to say that it is the most complete DSP in the region.

Here are the reasons:

1. Algorithm and unique integrations to serve campaigns in mobile devices.

2. Independent and agnostic platform.The Adsmovil DSP integrates with any market partner in a transparent and agnostic way. Ensuring safety for our customers.

3. Targeting by Geo Audience: Find your target based on the history of the physical path of the user.

4. Geolocation: Excellent delivery capacity in delimited areas, from kilometers to few meters, using the latitude and longitude of the device.

5. Retargeting: Find and re-impact the user in any way with a rich media ad unit or video.

6. Video: Diversity in video formats to impact the audience. Vertical video 360, pre-roll, native, interstitial.

7. Rich Media: High impact units with innumerable creative possibilities. Mini – sites, games, coupons, localization history, dynamic units based on tools like temperature, time, place and others.

8. Ad Verification: Customized Tag and integrated to the Adsmovil DSP, which checks 100% of impressions served and ensures delivery in the quality of our mobile campaigns.

9. Integration with Analytics: Measures visibility and engagement in an easy way.

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Reasons Why We Are One of The Top US Hispanic Digital Innovator
We are
the owner of the technology
We have
direct relation with the media
We are
100% Video specialized
We have
100% Hispanic content
We have: Video Slider, Video In Content, Video Carrousel, Video Overlay, Video Pushdown, Video Page Under, Video Native Ads, Video InBanner, Video Big Player

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Mobrain by Headway is redefining mobile advertising. Our in-house mobile marketing technology helps brands take control of their campaigns through our own algorithms based on data driven marketing to match the client’s KPIs. Mobrain allows brands to acquire highly-engaged users helping them meet their goals, maximizing ROI and boosting their mobile app ranking. In 2016, Headway developed Mobrain Genius, an anti-fraud prevention and detection platform providing access to brand safe inventory that positioned us as Top 5 in “The AppsFlyer Perfomance Index” in Latam.

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Pongalo is the leading US-based subscription OTT service for Spanish-language films and TV shows with over 10,000 hours of telenovelas, Hollywood movies, LATAM movies, TV series and more. It uniquely uses its substantial YouTube presence (surpassing 4 billion views this year) to drive subscribers to its subscription service where they can watch premium, original, and exclusive content.

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SocialPubli.com is an online marketplace that connects advertisers with social media users and influencers.The startup seeks to democratize the influencer marketing space by allowing all social media users to enter its online marketplace and connect with marketers and brands via a fully automated platform. Social media is playing an increasingly crucial role in advertising and digital marketing campaigns and reaching the right opinion leaders is key in guaranteeing a successful dissemination of a company or brand’s message.
In 2016, the company choose Miami for its entrepreneurial strength and in the importance of consolidating the technology ecosystem.

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Sociomantic Labs provides personalized display advertising solutions for desktop, mobile web, and in-app. As programmatic adoption grows, marketers are demanding more knowledge into the tools that allow them to reach their ideal audiences. That’s why we have unveiled the targeting options of our personalized advertising platform, in what we call the Glass Box approach. We work closely with our clients to explain the various campaign settings, and they can access the platform and pull reporting in real time. This provides our clients with a deeper understanding of the features that enable value creation, and helps them drive sustainable business growth.

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Sporty Heroes is the first athlete-generated video-marketplace for brands and publishers to discover micro-influencers and co-create footage at scale with them, getting its full ownership. Sporty Heroes is a match-maker between athletes, brands and publishers through video-content. It’s a marketplace for brands, agencies and publishers to discover micro-influencers and upcoming athletes with amazing real-life stories and co-create video-content with them. It’s also a springboard for upcoming athletes where they can get the reward and recognition that they truly deserve. Our search engine speeds up the match-making process between users and customers. Our algorithm is able to get registered 100 professional athletes every day and it calculates each athlete’s price ticket to create exclusive content for a brand during 1 month. We’ve launched the product a year ago in Barcelona and we already have 2,000 registered creator-athletes from 10 countries and 250 marketers from UK, Spain, France, Argentina and US. We have office in Buenos Aires and in Barcelona and we’re planning to open an office in New York soon. Advisors: Arnaldo Muñoz, AirBnb CEO for Spain & Portugal. Javier Arias, Partner Manager UK – YouTube. Alex Dantart, Olapic’s founder. Luis Alonso, ESADE Business School. Rodrigo Miranda, GM at ISDI Business School. Dionis Guzmán, MMA. We won a 100,000$ grant from the European Community through IMPACT Accelerator in 2016 and also 2 national awards in Spain: 1) Spain Tech Week in San Francisco: the Spanish Government invited us to represent the country with other 20 tech startups in Silicon Valley. 2) ESADE Business School chose our startup to be a finance case study in their MBA.

For more information check out: www.sportyheroes.com

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Taboola is the world’s largest discovery platform, serving 360 billion recommendations to over 1 billion unique visitors every month on many of the web’s most innovative sites. Publishers, marketers, and agencies leverage Taboola’s predictive technology to boost on-site engagement, monetize their traffic, and promote their stories to high-quality audiences across the web.

When it comes to video with Taboola advertisers can decide to promote their videos on contextually relevant publishers (such as sports or fashion), overlay B2B and B2C customer data, retarget users who have recently expressed interest in a related product or service, promote videos to specific users identified as “video watchers,” and more.

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Music has always had the power to bring people together. We used this power of music to create Training Camp for Fans, a gaming platform where participants had the opportunity to train, earn points and become the best fans. They had an experience all inclusive, including a meet & greet with one of the festival’s artist and a Huawei P9 to record all the experience.

We were able to bring together Tigo users from Bolivia, Colombia, Honduras and Guatemala in a one lifetime experience at Estereo Picnic, the biggest music festival in Colombia with renowned artists like The Strokes, The Weekend, Martin Garrix and many more.

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Since the launch of Univision Deportes five years ago, the platform has grown to become the undisputed home of soccer, growing the sport in the U.S. while engaging fans’ passion for it. As such, Univision Deportes took to Facebook during the Copa America Centenario (CAC) to take fans along the tournament as if they were in each of the games. Providing fans with a fulfilling interactive environment complete with exclusive access to stadiums, players, teams, and coaches. The goal was to become the ultimate destination for all things Copa America Centenario, with coverage that was fun, informative and engaging. Mission accomplished.

The main lens of Univision Deportes’ strategy was to address the questions asked by fans during the tournament – “Who is playing today, at what time and where can I watch?” Using Facebook, Univision Deportes met the challenge by creating a consistent cadence of content the audience could rely on to receive the information they wanted, where and when they wanted it. In addition to providing full coverage on the respective teams playing each day, detailing important moments from warm-up, up to kick-off and on through post-game analysis and highlights.
Univision Deportes used three tactics to execute this strategy:

• Facebook Live Training: As a new tool that we wanted to take advantage of, we trained our On-Air talent on how to do a Facebook Live from their own devices when they were covering a team during CAC. This resulted in increased livestreams coming out of our FB Page and delivering timely, relevant information to our soccer audience.
• Facebook Live coverage: We aired more than 611 minutes of Facebook Live video from warm-up sessions at different stadiums throughout the tournament, with on-air talent providing their expert analysis each match day.
• Timing was key: We wanted to create a pattern whereby our audience would come to expect certain information at certain times of the day. Every morning began with a post answering the three key questions: Who is playing, at what time and where the game could be viewed.

By the end of the tournament, all of UDN’s platforms experienced tremendous growth and impressive engagement metrics all-around, combining both organic and paid activations which translated into their best tent pole event ever in terms of web traffic.

Social media accounted for 47% of the traffic during CAC, which was up from 5.4% for 2014 World Cup and 23.1% for 2015 Gold Cup.
In addition to Facebook, social media engagement across the board delivered more uniques to the Deportes website during Copa America Centenario than the 2015 Gold Cup combined.

Unique visitors increased by triple-digits (102%) compared to 2015 Gold Cup—5.6 million unique visits during CAC. Video views increased by 90% compared to 2015 Gold Cup—5.1 million video views during CAC.

On the ratings front, Univision Deportes’ coverage of Copa America Centenario outperformed the 2014 FIFA World Cup, an impressive feat which was achieved in part by their aggressive match-day agenda strategy (who, when, where to watch).

The full Copa America Centenario tournament on Univision Deportes averaged 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49 per match, beating the World Cup by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa America tournament ever among Total Viewers 2+. The tournament also out-delivered the 2015 Gold Cup by +53% among Total Viewers 2+ and +44% among Adults 18-49 and averaged more than four times the viewership among Total Viewers 2+ and Adults 18-49 versus Copa America 2015 on beIN Sports en Español.
Additional CAC Highlights
· The final was the most-viewed men’s soccer match since the 2014 World Cup Final.
· Performance was the best for any Copa America Final in tournament history, on any network regardless of language.
· Performance also out-delivered all NHL matches, regular season or playoffs, during the 2015-16 season as well as all MLB matches across all networks for the current 2016 season to-date.
· The 3rd place match between U.S.A. and Colombia aired Saturday at 8:00 p.m. and averaged 2.8 million Total Viewers 2+ and 1.4 million Adults 18-49, the most ever for any Copa America 3rd place match.
Source: Nielsen, NPM, L+SD data

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Zed’s fully hosted eReading service for magazines, provides an exceptional easy-to-use UI/UX that can be accessed across multiple devices (Smartphone, Tablet or PC). Our white-labeled solution supports offline reading, social integration and advanced advertising & monetization. A localized content catalogue includes geographic & language specific titles from top publishers. Social Reading: user can interact with friends and other customers in every moment of the reading experience. He can recommend a magazine, write a comment, share on social networks, watch what other users read and chat… in a few clicks.

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360 Social Media Celebration 17th Annual Latin GRAMMY Awards
http://latingram.my/360-social-media-celebration-2016

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LIVE SOCIAL RACE:
We needed to generate buzz around the Peugeot 308S GTi before the launching campaign.
The car was going to be introduced in a press event in Buenos Aires so we had to come up with an idea disruptive enough to get our fans’s attention.
We had to show the car to our fans, and what better way to do that, than a race between two of our ambassadors. Facundo Chapur and Sebastien Loeb.
A live race between social networks.

Our fans were able to choose between both drivers, joining them in Periscope or Facebook Live.

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This is the best example about how to lead potential costumers through a whole marketing funnel with an innovative and impactful 360º video inside of the right format into the most viral platform, inspiring people and driving massive results.
All details at the link:
https://www.webcargo.net/d/11775066/1jqzLpN2BP/

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In association with the National Baseball Hall of Fame, La Vida Baseball is creating 3-5 pieces of original video content each week that celebrates Latino passion through the lens of baseball. From great stories that have been undersold or never told to digging into what helps today’s young stars feel a sense of home while playing in the US, La Vida Baseball is a distruptor in sports media.

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#CantemosJuntos earned a NEW GUINNESS WORLD RECORD. 20 countries, 2 languages and +1,200 people united to sing Feliz Navidad creating the online Christmas video in which the most number of people have participated (lasting 4 hours and 38 minutes).

Brand Awareness and Affinity were the main campaign’s objective. KPI’s include +75M people reached thru social ads, +167K post interactions, +70K new page likes, +40K unique visitors to site, +500K site interactions and viewing 27,300 minutes of brand integrated videos. The Guinness World Record has an estimated PR value of $250,000.

#CantemosJuntos goes to shows how Latin American people united can make a difference. Especially during the last 2 year in which diversity and some Latins seem to be targeted.

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337/5000
Agency: Universal McCann
Client: RAM 1500
LatinOn Creates marketing content and native ads in 300×600 format that includes a video carousel with more than 5 different content focused on the virtues of RAM 1500
We can measure how the user sees the video of marketing content, advertising and we measure the engagement with the video

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UNBOXING 2008:
Peugeot was launching the first SUV in Argentina. 90% of argentines research online before going to a car dealership. That’s why we develop the first unboxing of a car.
The main objective of #Unboxing2008 was to create relevant content for those who search “Peugeot 2008” in YouTube.
That’s why we made an Unboxing with our tech celebrity Federico Wemymeyer.

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Alberto Pardo, a Colombian Entrepreneur, is the founder and CEO of Adsmovil, the leading Mobile Advertisement Company for LATAM, US Hispanics. With more than 15 years of experience in eCommerce, online/mobile digital advertisement, internet marketing and business strategy, Alberto is now leading Adsmovil’s expansion in key markets like USA, Brazil, Argentina, Chile, Peru and Spain.

The nations where Adsmovil has made the greatest progress in the past five years:

Brazil: Adsmovil has run more than 1,000 campaigns in Brazil, with more than 150 advertisers and brands, despite that nation’s financial crisis. Adsmovil expects to grow revenue there by 30% (in U.S. dollars) during the coming year. we grow and we expect growth of 30% in dollars compared with the last year. And as mentioned above, the company won two MMA smarties in Brazil with its client Reckitt Benckiser.

United States: Adsmovil is part of the massive growth in the mobile industry in the U.S. this year. Brands like General Motors and Unilever have a big appetite for Hispanic audiences, and they understand that mobile is crucial.

Mexico: Sales in that nation have grown 40% over the previous year. Seven Adsmovil staffers there work with brands like Unilever, Diageo and Coca-Cola.

Ecuador: Adsmovil’s campaign for Unilever Magnum won a FOMLA and a Gold MMA Smartie.

Colombia, Chile, Argentina y Uruguay: Sales in these nations have grown 60% over the previous year. Seven Adsmovil staffers there work with brands like Unilever, Diageo and Coca-Cola.

“To build a company and success is not only about will, talent and skills. It’s also about a deliberated pursuit of achieving the highest standards through uniqueness and the conquer of new markets, even dough they might seem far away”
LinkedIn URL:
www.linkedin.com/in/banano

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Francisco Garcia is recognized as a key figure and influencer in the advancement of programmatic in Latin America. During his time in MediaMath (one of the first DSPs to enter the region) he helped establish most trading desk in the LATAM region and managed campaigns and initiatives for leading agencies and advertisers. He successfully established the New Marketing Institute certification exclusively for LATAM to promote the gospel of programmatic with the first courses fully in language and in culture, certifying over 600 professionals in the region. His work with Mediacom/Coca Cola was also recognized by the Festival of Media LATAM for the best use of programmatic silver ward. He is recognized in the industry as a leader in the transparency revolution of digital media in LATAM, and since departing MediaMath he has launched an independent programmatic advisory firm helping agencies and clients make the most out of programmatic through ad tech agnostic approach with absolute transparency. Renown companies and leadings in the programmatic space such as Google and The Trade Desk have trusted Francisco and his vision of a transparent LATAM, and consider him and his firm as key partners to take LATAM to the next era of a transparent and result driven programmatic marketing.

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Miami based and Colombian National Juan David Pinzon has been able to expand Ariadna and associated companies into a major panregional (Latin America ad U.S) marketing agency with expertise in several marketing specialties.

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She is the most adequate person for this award. Flor’s passion and hard work are reflected on her everyday achievements as a Sales Manager and media Strategist.

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Urbina has built a Latin American and U.S. Hispanic digital media powerhouse. As the digital industry has evolved and matured throughout the Americas, Urbina has been able to proactively adapt and meed audience and advertiser demands.

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Susan has created not only the traditional pr opportunity for her clients but she also has created her blog My Daily cafe and created multi platforms across radio tv and Online to expand her versatile as a lifestyle expert creating additional opportunities for her clients with segments in radio, television and online. In addition you can seer on CNN en Espanol weekly as well as Despierta America and Caracol radio. She has been recognize din media such as dairy de las Americas, Hola USAS and more! social @mydaily cafe- DreamteamSusan @dreamteamagency

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A veteran executive in the Latin American and U.S.Hispanic advertising and media sector, Jubes has been a pioneer in the building of publisher ad networks as well as video advertising solutions.

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A digital native, Lopez has led Havas’ panregional expansion in the digital media realm. Lopez leads the programmatic, social, mobile, and SEM teams out of Miami.

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The Hawaii Tourism Authority (HTA) and Expedia joined forces on a travel marketing campaign, promoting vacations in the Hawaiian Islands with new facial-recognition software. Titled “”Discover Your Aloha,”” the campaign made use of a microsite, discoveryouraloha.expedia.com, that offers users a chance to view drone video footage captured in the Islands. As the video plays, the site’s facial-recognition software, developed specifically for the campaign, identifies which imagery elicits the most positive response from the viewer.
A facial recognition algorithm then identifies the viewer’s personal preferences and creates customized travel recommendations within Hawaii. Site users can then book a personalized vacation package that offers discounts of up to 50%, including exclusive offers from participating Hawaii hotels.
The yearlong campaign, launched Sept. 26, functions on desktop and mobile devices and is aimed at consumers across the U.S. Canada, Australia and New Zealand, with promotional advertising running on Expedia, Hotels.com, Orbitz and Travelocity.

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Brands Travel has been in charge of the development of a fully integrated marketing campaign to create awareness of Houston as a leisure destination, increasing overall inbound travel from Mexico as its leading international market.
ACTIONS
As the marketing agency of record for Mexico and Latin America, Brands Travel has worked with Visit Houston in the development of a fully integrated marketing campaign; named HOLA HOUSTON that includes branding, social media, PR, content, special events and media, with the objective to generate both offline and online awareness as a leisure destination.
RESULTS
As a result, visitors from Mexico have surpassed the 2 million mark. Additionally, social media has exponentially grown 450% in the past year.

We integrated a social media influencer strategy, generating more than 10 million impressions on a target market and over 2 million USD in media ROI.

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Fairmont wanted to create a better experience for people researching hotels and set their sights on using Facebook to reach potential guests with lower-funnel, dynamic retargeting efforts. Fairmont initially managed Facebook ads in-house, but with frequent changes and expanding complexities of the Facebook ads platform, the team began looking externally for expertise in setting up a range of new tests and optimizing campaigns to expand on their results. A long-time Sojern partner, Farimont used Sojern’s Sojern’s Dynamic Ads for Travel (DAT) and its expanded targeting parameters Sojern was able to reach in-market travelers in a more granular way with deeper audience segmentation with which to bid and tailor messaging. DAT also automated the creative process, once a tedious job managed in-house by Fairmont across 65 properties. And Facebook’s deterministic matching means that campaigns are inherently cross device, crucial in a time where people increasingly start their search for travel on a mobile device before booking on a desktop. The results were striking. From the initial tests, Sojern improved revenue by 20% and Cost-Per-Booking by 34% on DAT, and drove more than 2,500 bookings directly to fairmont.com in a single campaign.

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Overall marketing challenge and client briefing:
A priceless Journey: FROM I WISH I WERE THERE TO I WISH YOU WERE HERE

Mastercard looked to develop an exclusive user Journey to drive card usage and preference by leveraging Priceless Cities and inspiring cardholders to experience travel in a different way, the Priceless way.

The consumer insight and communications strategy

In a recent US Facebook travel study, 53% of travelers were found to be inspired to travel by what they saw on Social Networks, and 59% noted that watching an online video can inspire them to a visit a new place. We concluded that the Social space is a major place of inspiration for travelers, and therefore an effective place to drive preference for MasterCard through the discovery of Priceless Cities.
The idea was to lead potential card users through a whole funnel trip: From the upper part, generating awareness, consideration, and preference through a strong brand experience, and then, for the lower level, drive preference and usage through pairing product benefits with specific offers and audience interests.

Campaign Execution
Different creative assets were developed for each stage of the campaign:
• For the upper-funnel piece, a Facebook Canvas was created with a 360º video inside (a helicopter ride above the New York City skyscrapers at night), to inspire people and drive massive awareness/consideration for the concept.

• Secondly, Individual offer Carousels were deployed for each of the 4 key Priceless Cities pillars: Eat / Play / Shop / Stay. These carousels included at least 2 merchant offers each, plus a category intro. In addition, and to test what type of creative works best, we used individual posts for each category, using Cinemagraph, Standard Videos & Still Images.

• Lastly, a “hero Carousel” which linked to all offer categories was shown using retargeting to users who already saw the upper funnel part of the campaign. As a first for MC, we were included into the LATAM beta for Twitter´s new multi-tweet carousel product. For these specific carousels, we bought media on a CPM basis for the first time, in order to prioritize Reach.

The results
Campaign ran for 19 days in total, time in which we were able to reach over 28 million users across 5 markets. This represents more than 70% of our target audience, who saw our ads an average of 7+ times.

We generated almost 14 million views for the Standalone 360º video, which account for 92% of our original projections, while view-through rates were above our campaign benchmarks, demonstrating the value of the actual content in captivating user’s attention.

In terms of average Canvas view duration, the number was over 26 seconds in average for this campaign, which is very high compared to other campaigns across industries.

Almost 2 million clicks-to-offers were generated from the Canvas and the different Offer Carousels. CTR rates were slightly higher for Canvases at 1.9% v/s 1.2% for Carousels in average; both metrics are above benchmarks for the markets involved. Also, over 63K click to offers were obtained by the retargeting piece.

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The Palace Resorts goal was clear: Rethink a creative strategy for both the Moon Palace and Leblanc brand websites and redefine the Palace Resorts digital consumer experience.
After an extensive creative and technical brainstorming, Palace Resorts in collaboration with Ariadna CG created a new creative concept, combining usability and design, bringing Moon Palace Resorts and Leblanc Resorts brands to life, by captivating the visitor with a story that flows intuitively.
Spectacular large photography and design elements immerse the visitor through the various unique experiences a guest can have at Palace Resorts.
Through this initiative Palace Resorts achieved bring the Palace Resorts brands to a new level, create an outstanding user experience and improved site sales performance.
http://www.moonpalacecancun.com/en-us
http://www.leblancsparesort.com/en

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1. Marketing Objectives:
Orlando is one of the top vacation destinations that outshines many other vacation spots around the world. Brazil is the biggest country to bring visitors to Orlando within the Latin American market. To that end, Visit Orlando which is the Official Tourism Association in Orlando and the Disney Amusement Park family, Sea World and Universal Studios, work to support the Company’s goal of making Orlando the go-to destination for Brazilians.

The campaign objective were as follows:
– Maintain Orlando as the number #1 US travel destination in Brazil.
– Increase Orlando`s market share travel to the US.
– Increase the number of visitors from Brazil to Orlando.

2. Target Audience:
Orlando is a family destination and since the female is the decision maker when choosing a family trip, the target audience of Visit Orlando are women between the ages of 25-49 in the AB class with children in the household.

3. Research and Planning:
Ariadna developed a 360 platform including different Media Channels: Paid TV, Print, Digital, Influencers (content) and Social Media with the goal to make Orlando the hippest destination for Brazilians.
A. Ariadna ran a partnership with one of the most important TV channels in Brazil (Sony) and signed an agreement with one of the most recognized and talented model, Natália Guimarães, in which she traveled with her family to Orlando for a week to create content for the brand.

B. Ariadna also partnered with the top entertainment magazine in Brazil, CARAS, and brought their 6 best influencers with the target audience to spend 1 week in Orlando to generate award winning content and amplify the brand’s message. To support the influencers’ campaign CARAS implemented an aggressive takeover on their site which involved videos, banner ads, and advertorials.

C. Ariadna also signed an agreement with Twitter and the most relevant show in Brazil, Master Chef Junior, with the goal to get people involved with the show and spread brand awareness through the use of hashtags.

4. Message:
The main message was focused on having new experiences in Orlando together as a family with the campaign’s slogan: “The Never Ending Story”.

5. Results:

More than 360 spots were aired on AXN and Sony channels during Prime Time for a period of 2 months.

Through the CARAS influencers, we achieved more than 1.1M likes on Instagram. More than 23MM of impressions delivered. 591,942 Audience on the publiposts and more than 475K visitors to the Orlando Blogs in which 292K were unique visitors. Total reach of 114,418,855 (103,647,191 from digital and 10,771,664 from print), 288,302 views on 7 videos on Youtube. The campaign lasted 2 months.

On the content creation on twitter aligned with the show Master Chef Junior, we achieved: 1,165,012 Impressions and 138,060 video views during 2 months.

– Visit Orlando spots recorded highest awareness at more than 50%.
– Upon reviewing the results of the campaign, when the spots ran, we achieved:
– Total lift of 20% of overall views.
– More than 2.1 million target households in Brazil were aware of Visit Orlando’s messaging.
– 63% higher influence on visit intent
– 54% more influenced target households.
– Increase the number of visitation more than 10%.

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Jose Resendez is a popular Snapchat influencer in the US Hispanic market, known to be invited to red carpets and brand events around the USA for social coverage. Jose uses this video and photo platform to create stories and take his followers behind-the-scenes of his brand marketing career and influencer lifestyle. In addition to Snapchat, Jose utilizes other video platforms like Periscope (83K hearts) & YouTube (72K views) to share and cross-promote content. Before Snapchat, Jose also used video on Vine (756K loops). Jose has been nominated 2 years in a row for the TECLA Awards “Best Latino Snapchat Storyteller” at Hispanicize and was recently named one of the “Most Inspiring Latinos of 2016” by ALEGRIA Magazine. Besides his influencer video content, he also works on producing social video content for brands like Procter & Gamble, AT&T Latino and JP Morgan Chase at FleishmanHillard — his professional career landed him on AdWeek’s 30-Under-30.

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Unstoppable Latinas is a concept online about successful women supporting other women succeed while uniting women and giving power to each. Launched initially to kick off Hispanic Heritage Month with a series of Facebook Live videos to celebrate hispanic gastronomy, sports, music and culture created over 100K views and millions of expression. Followed by the launch of 2017 UnstoppableLATINAS Leadership Summit in New York streamed on Facebook LIVE impacting the online community and going viral.

#UnstoppableLATINAS Summit NY FACTS:

1.#UnstoppableLATINAS number one trending topic week before during a Twitter Chat with all speakers.

2.#UnstoppableLATINAS was trending topic in the morning and afternoon during the Summit on March 27, 2017.

3.#UnstoppableLATINAS created 111 Million impressions on Twitter.

4.#UnstoppableLATINAS live video reached 4.6K views.

5.#UnstoppableLATINAS live videos views to date 40K.

6.#UnstoppableLATINAS created 8.2 Million impressions on Instagram.

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HISPANOPOST es el primer medio en crear una oferta de información en video diferenciada, ofreciendo contenido en video de calidad, con periodismo de investigación, denuncia ciudadana y contando siempre el otro lado de la noticia. Además de ello, hispanopost.com revoluciona la forma de producción de contenido broadcast, de alta calidad audiovisual, en la medida que todos los contenidos se producen por la red internacional de reporteros multimedia son grabados con sus celulares. Gracias a la tecnologia móvil, hispanopost.com ha podido infiltrarse entre los “malos de la película” hasta el punto que los políticos de los gobiernos autoritarios han arremetido contra HispanoPost. El video que les presentamos en esta candidatura, es el resumen de tres noticias grabadas por reporteros con celulares y cuyas noticias han sido replicadas por un centenar de medios de televisión y digitales de habla hispana por todo el mundo.

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My Youtube Channel targets Spanish-speaking audiences around the world. Our mission is to give latinos practical tips to develop a “success mindset”, as well as to help them achieve happiness. I am personally highly committed to Latino’s empowerment, therefore, content quality is of utmost importance to us.

We have 358 published content videos about success and happiness, including mindset, love, marketing, inspirational videos, etc.

Each content video has a call to action directing the audience to an opt-in to get something free, which will then take them to a paid offer and some videos will directly point to a specific program.

Here you have my channel’s URL youtube.com/user/MarianaFerrari and underneath I will provide a video with an offer for a specific program

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It is the first platform of Music E-learning
We have created many videos to help you learn to play each instrument
Join two large user groups
Music teachers
Music students
You have one-to-one live lessons
Group live class
We can create a group of rock in real time and different countries
It’s the new way to learn music

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Sandra Cires the biggest “Hispanic” YouTube channel from Miami with 2.5 million subscribers and 17 million views per month.
Winner of “Premio Tu Mundo” an annual award presented by American television network Telemundo, celebrating the achievements of Hispanics and Latinos in the media.
Winner of “Tecla” award for best Youtube creator.
VIP guest in Latin Grammy’s red carpet and show as L’Oreal Paris partner.

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