Innovators Meet to Dive Deep into Marketing's most Imminent Issues

Join us at the tenth annual edition of Portada Miami to discuss how brands across the Americas are taking back control, from rethinking internal structures to figuring out ROI on their media ad spend, to understanding how to work with new platforms and technologies. Portada Miami will take place in the brand new East Miami Hotel, nestled in the heart of Brickell City Centre!
Portada Miami will also be the launching pad for Portada's powerful Council System of major brand  and agency executives! 
Portada is introducing 1:1 meetings with these senior brand and agency executives (a service available under the Premium Level Pass type, fill out this form with your choices!).

Members of Portada’s powerful Council System that are available for meetings include senior executives representing Abbott Laboratories, Allstate, Anheuser-Busch, Comcast, Horizon Media, GroupM,  Hilton, Hyatt,  IMG, JC Penney, LatAm Airlines, L’Oreal, Horizon, MasterCard, MediaCom, Volaris and many more...Make your choices by filling out this form!.

SPEAKERS

    • Andrés Amezquita

      VP Commercial Excellence, Latin America

      Stanley Black & Decker

      @stanleyblkdeckr

      Andrés Amezquita

      VP Commercial Excellence, Latin America
      Stanley Black & Decker
      @stanleyblkdeckr

      Andrés

      Andrés started his career in Color Cosmetics at P&G, launching Cover Girl in Mexico and leading the business in LatAm. Later, he worked for Mattel as VP for the Barbie and Girls international business. He also ran the Mattel direct-to-consumer e-commerce business for the US launching of Mattelshop.com. After Mattel, he worked at Amazon for the Toys Category. As L’Oreal's CMO of LatAm, he worked to accelerate digital, ecommerce and CRM. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.

    • Vanessa Angulo

      Partner

      People@

      Vanessa Angulo

      Partner
      People@

      Vanessa
    • Patrick Becker

      CEO

      TelePay Group.

      Patrick Becker

      CEO
      TelePay Group.

      Patrick

      Patrick was born in Switzerland. He has over 25 years of experience in the payments space. He was Head of international markets with Lufthansa AirPlus, CEO of the first mobile payment scheme paybox (Deutsche Bank), Introduced voucher based Cash payment systems in Europe and LatAm. Today he is CEO of the TelePay group, offering global payment solutions and grouping methods of innovative companies in one offering, including cash, traditional payments and reaching crypto and blockchain security on a multichannel level.

    • Seraj Bharwani

      Chief Strategy Officer

      AcuityAds

      Seraj Bharwani

      Chief Strategy Officer
      AcuityAds

      Seraj

      Seraj Bharwani is the Chief Strategy Officer at AcuityAds and is responsible for consumer insights on cross-screen, digital & social media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.

    • Chip Bowers

      President

      Marlins

      @chipbowers

      Chip Bowers

      President
      Marlins
      @chipbowers

      Chip

      Chip Bowers is the Miami Marlins' President of Business Operations. During his 5-year tenure as CMO for the Golden State Warriors, the organization was named the SportsBusiness Journal's Sports Team of the Year in 2014 and 2016. As SVP of Corporate Partnerships & Marketing  with the NBA's Orlando Magic, Mr. Bowers orchestrated the sale of naming rights and all founding partnerships associated with the Amway Center. He began his career in MLB with the San Diego Padres. He then spent 8 seasons in various roles with the Seattle Supersonics of the NBA.

    • Valentin Bueno

      CEO

      Latcom

      Valentin Bueno

      CEO
      Latcom

      Valentin
    • Ricardo Casco

      Global Sales and Integrated Marketing Strategies

      Avis

      @rcasco

      Ricardo Casco

      Global Sales and Integrated Marketing Strategies
      Avis
      @rcasco

      Ricardo
      Ricardo’s oversees AVIS BUDGET GROUP sales efforts to generate and grow business from a diverse portfolio of over 500 international customers across Latin America, EMEA and Asia Pacific. The market segment he leads, include international partnerships, travel management companies, key online and offline agencies, brokers and wholesalers.
      Ricardo earned his MBA with Florida International University. Additionally, he holds a B.S in Mechanical Engineering and various certifications on Integrated Marketing and Social Media Strategies from Northwestern and Yale University.
    • Chris Dougan

      Genius Sport

      Head of North America Comms

      @GeniusSports

      Chris Dougan

      Genius Sport
      Head of North America Comms
      @GeniusSports

      Chris
    • Alan Duggan

      Regional VP Business Development

      The Americas, ‎Meliá Hotels

      MeliaHotelsInt

      Alan Duggan

      Regional VP Business Development
      The Americas, ‎Meliá Hotels
      MeliaHotelsInt

      Alan
      Alan leads a strong team of professionals in the US, Canada and LATAM responsible for generating revenues for the Global portfolio in all segments and channels with a special
      focus on the Americas.
      Before joining the Melia family Alan had a 32 year career with Marriott International and
      Starwood Hotels & Resorts. Studied Business Administration in the University of Buenos Aires
      and started his career in 1985 in reservations at the Sheraton Buenos Aires Hotel & Convention
    • Eloisa Garcia

      Relationships Director

      Club Premier, AeroMexico

      aeromexico

      Eloisa Garcia

      Relationships Director
      Club Premier, AeroMexico
      aeromexico

      Eloisa
    • Jan Gerits

      Managing Director of Transformation Latam

      OmniCom

      Jan Gerits

      Managing Director of Transformation Latam
      OmniCom

      Jan
    • Janet Grynberg

      Head of Content

      Portada

      @grynbert_janet

      Janet Grynberg

      Head of Content
      Portada
      @grynbert_janet

      Janet

      Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

    • Cynthia Hudson

      SVP and General Manager, and Hispanic Strategy

      CNN en Español

      @cynthiacnn

      Cynthia Hudson

      SVP and General Manager, and Hispanic Strategy
      CNN en Español
      @cynthiacnn

      Cynthia

      Award-winning Cynthia Hudson led the evolution of CNN en Español in 2010. As VP and general manager, she launched a multi-platform business, revamped the image, and turned the channel into a program-based information network. Before CNN, she fulfilled key roles at SBS, Cosmopolitan, UFC, Telemundo, and Univision. She also created Miami Sands, Promark’s English-language American telenovela. She is a Director on the board of The National Epilepsy Foundation and VP of the University of Miami Alumni Association.

    • Jill Leccia

      Senior Marketing Director

      Gatorade Latin America

      @jvleccia

      Jill Leccia

      Senior Marketing Director
      Gatorade Latin America
      @jvleccia

      Jill
    • Carlos Martinez

      President

      Fox Networks Group, Latin America

      Carlos Martinez

      President
      Fox Networks Group, Latin America

      Carlos
    • César Melgoza

      CEO

      Geoscape

      @cesarmmelgoza

      César Melgoza

      CEO
      Geoscape
      @cesarmmelgoza

      César

      After key roles at Apple and Strategic Mapping, César founded Geoscape, a firm that provides services for an increasingly diverse marketplace. His award-winning master’s thesis “Chicanos in the New Economy” employed advanced statistical analytics that planted the seeds for Geoscape. He served on the board of directors of the USHCC, the advisory board of FIU's MBA program, and he is a board member of Florida State University’s Center for Hispanic Marketing Communication. His experience is drawn upon frequently by leading publications and conferences.

    • David Mesas

      VP, Business Development

      Geoscape

      @Geoscape

      David Mesas

      VP, Business Development
      Geoscape
      @Geoscape

      David

      Since joining in 2005, David possesses a deep understanding of Geoscape's databases, systems, and solutions. Prior to joining Geoscape, he worked at Clear Channel Communications (iHeart Radio) designing and executing radio advertising campaigns. Advance Auto Parts, AT&T, Comcast, Chevron, Goya Foods, Mazda, McDonald's, MoneyGram, PepsiCo, and Wendy's are some of the industry leading companies who have achieved successful results working with David. He was born in Miami, FL and is one of three children of Argentinean parents from Mendoza.

    • Michael Neuman

      EVP, Managing Director

      Scout Sports and Entertainment

      michaelneuman

      Michael Neuman

      EVP, Managing Director
      Scout Sports and Entertainment
      michaelneuman

      Michael

      Michael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Neuman has over 25 years of experience developing sponsorship and marketing partnerships totaling well over US $850 million. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.

    • Cathy Reyes

      VP Programming

      CNN en Español

      Cathy Reyes

      VP Programming
      CNN en Español

      Cathy
    • Jessica Roman

      VP, Media Director

      Publicis Groupe

      @publicisgroupe

      Jessica Roman

      VP, Media Director
      Publicis Groupe
      @publicisgroupe

      Jessica

      Currently VP, Media Director - PMX, she works to leverage Multicultural investments. Previously, Jessica spent 5 years overseeing all Multicultural investments at Walmart. Before that, Jessica was VP on the Kraft team at MediaVest. There, she co-led the Big Bet initiative, in which Kraft significantly increased its Hispanic media spend. In addition, she was integral in initiatives such as Oreo’s Cuenta Cuentos, Ritz Gustazos del Sabor and Single’s Discover the Truth, and was recognized with the AHAA award for best use of radio, for Kraft’s MIO innovation plan.

    • José María Sanabría

      CEO

      GroupM Latin America

      @groupmworldwide

      José María Sanabría

      CEO
      GroupM Latin America
      @groupmworldwide

      José María

      José María has been CEO of GroupM Latam since 2015. He had been CEO at GroupM Spain since 2010. Previously, he had been Chief Information Officer at Havas Spain, General Manager at MPG Madrid and also at MPG Iberia. He has participated in management, marketing and executive development programs in Wharton, Stanford, and Insead. He has been member of the Board of “Autocontrol de la Publicidad” (Advertising Self-Regulation Association in Spain) and of the Control Board of Kantar Media (TV audiometry).

    • Isabella Sánchez

      VP, Media Integration

      Zubi

      @zubiadvertising

      Isabella Sánchez

      VP, Media Integration
      Zubi
      @zubiadvertising

      Isabella
      As Vice President of Media Integration, Isabella leads all integrated media for Zubi Advertising.
      With over 25 years of experience, she is considered one of the most influential and powerful media professionals in the Hispanic market.
      She currently serves as Treasurer of The Association of Hispanic Advertising Agencies (formerly AHAA). She also serves on the advisory board for Texas Tech University’s Institute for Hispanic and International Communications.
    • Ana Lucía Soto

      National Media Manager

      JC Penney

      @aniblue

      Ana Lucía Soto

      National Media Manager
      JC Penney
      @aniblue

      Ana Lucía

      Ana Lucía is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

    • Ben Spoont

      Founder & CEO

      Team Misfits

      @benspoont

      Ben Spoont

      Founder & CEO
      Team Misfits
      @benspoont

      Ben

      Ben is the Co-Founder and CEO of Misfits Gaming (League of Legends) & Florida Mayhem (Overwatch League)

    • Adam White

      Founder and CEO

      Front Office Sports LLC

      Adam White

      Founder and CEO
      Front Office Sports LLC

      Adam
    • ALVARO D. VALERIANI

      Regional Vice President, Sales & Marketing, Latin America & Caribbean

      Hyatt Hotels & Resorts

      ALVARO D. VALERIANI

      Regional Vice President, Sales & Marketing, Latin America & Caribbean
      Hyatt Hotels & Resorts

      ALVARO D. VALERIANI

      Alvaro Valeriani was appointed Regional Vice President, Sales & Marketing, Latin America & Caribbean, at Hyatt Hotels & Resorts in June 2013. In this role, his main responsibility is to ensure a successful Sales & Marketing operation for all Hyatt hotels within this region.

      Prior to being appointed to his present position, Valeriani served as Director of Sales & Marketing for Latin America since January 2012, based in Mexico City. His hospitality career with Hyatt began in 1998 when he joined the Grand Hyatt Santiago as Business Development Manager. During his near 14 year tenure with Hyatt Hotels & Resorts, he worked in several Sales & Marketing positions in different countries, including Director of Sales at Grand Hyatt Santiago (Chile), Director of Sales & Marketing at Grand Hyatt São Paulo (Brazil), Director of Sales & Marketing for the Andaz Liverpool Street (London) and Area Director of Sales & Marketing UK & Ireland, based in London.

      A senior executive with a diverse background, extensive global industry experience and a passion for hospitality, Alvaro Valeriani brings in expertise of almost 20 years in the Hotel, Experiences and Destination Sales & Marketing arena, having also worked at other important hospitality players, such as Amanresorts in its headquarters in Singapore, the exclusive boutique explora Lodges in Chile, and Txai Resorts in Brazil, where he also served as Vice President of the Brazilian Luxury Travel Association.

      Valeriani, a native of Uruguay, graduated from the ORT University in Montevideo, doing post-degrees in Hotel Marketing at Cornell University, in New York City. A passionate hotelier and world traveler, he has lived in several countries including United Kingdom, Singapore, Spain, Brazil, Chile, Mexico and others.

    • Ricardo Arias-Nath

      Chief Marketing Officer

      Pepsico Latin America

      @rickyarias

      Ricardo Arias-Nath

      Chief Marketing Officer
      Pepsico Latin America
      @rickyarias

      Ricardo Arias-Nath

      Chief Marketing Officer, PepsiCo Latin America Beverages. Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University. Father of 3 boys and avid endurance runner.

    • Trip Barrett

      Global Marketing

      Global Marketing and Business Development Executive

      Trip Barrett

      Global Marketing
      Global Marketing and Business Development Executive

      Trip Barrett

      Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
      Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
      Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

      Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.

AGENDA

  • DAY ONE


    Wednesday April 18

    9:00 am to 10:45 am
    Exclusive by invitation only
    THOUGHT LEADERSHIP BREAKFAST IN PARTNERSHIP WITH CNN EN ESPANOL
    TOPIC: The Future of Research for Media Buyers targeting Multicultural Audiences

    Introduction
    CATHY REYES
    CNN en Español VP Programming
    CYNTHIA HUDSON
    SVP, General Manager, and Hispanic Strategy, CNN en Español
    @cynthiacnn
    Moderator
    XAVIER SERBIA
    Economist, anchor of CNN en Español's CNN Dinero, CNN en Español
    @xavierserbia
    Panelist
    ISABELLA SÁNCHEZ
    VP, Media Integration, Zubi Advertising
    @ZubiAdvertising
    Panelist
    ANA LUCÍA SOTO
    National Media Manager, JCPenney
    @aniblue
    Panelist
    DAVID MESAS
    VP, Business Development, Geoscape @Geoscape
    Panelist
    JESSICA ROMÁN
    VP, Media Director, PMX
    @publicisgroupe
    11:00 am
    Exclusive by invitation only

    AGENCY STAR COMMITTEE MEETING
    11:00 am
    Exclusive by invitation only

    TRAVEL MARKETING BOARD MEETING
    11:00 am to 12:30 pm ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada's Council System
    1:00 pm
    Exclusive by invitation only
    LUNCH
    3:30 pm
    Exclusive by invitation only

    PORTADA COUNCIL OF THE AMERICAS MEETING
    2:00 pm to 4:00 pm ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada's Council System
    3:00 pm
    Exclusive by invitation only

    BRAND STAR COMMITTEE MEETING

    IF YOU ARE INTERESTED IN MEETING BRAND MARKETING DECISION MAKERS who are members of Portada's Council System and demand a wide array of marketing services, please contact Portada Sales Manager  Isabel Ojeda.

  • DAY TWO


    Thursday April 19

    8:30 am
    The Crush Foyer
    REGISTRATION AND BREAKFAST
    9:35 am
    The Crush
    SETTING THE STAGE
    As we start the 10th annual edition of Portada Miami, a few words to celebrate our industry. Key innovations, whose understanding marketers attending Portada Miami will be benefiting from.

    JANET GRYNBERG
    Head of Content, PORTADA
    @portada_online
    9:45 am
    The Crush

    THE PAYMENT SYSTEMS REVOLUTION

    What can marketers learn from the advance of new payment systems explained by a Mexican Innovator. How do new payment systems change the approach to e-commerce and traditional POS systems?

    PATRICK BECKER
    CEO, Telepay Group
    @teleplay
    10:15 am
    The Crush

    OFFICIAL LAUNCH OF PORTADA’S COUNCIL SYSTEM

    A recognition and celebration of the more than 60 brand marketing trailblazers from all over the Americas who are members of Portada’s exclusive Council System.

    Marcos Baer
    President Portada
    @portada_online
    Seraj Bharwani
    Chief Strategy & Analytics Officer, AcuityAds
    @sbharwani
    Vanessa Angulo
    Partner, people@
    10:30 am
    The Crush
    DATA-DRIVEN DIGITAL AND MOBILE ADVERTISING: THE STATE OF THE ART

    CÉSAR MELGOZA
    CEO, Geoscape
    @cesarmmelgoza
    10:50 am
    The Crush
    THE MARLINS NEW VISION:
    Can the magic of the Golden State Warriors move to Miami? We will ask the Marlins’ new president of business operations Chip Bowers about his plans to further the Marlins’ quest to re-engage and expand baseball business in the diverse South Florida market and beyond after joining the team from the reigning NBA Champions.

    INTERVIEWED BY

    CHIP BOWERS
    President, Marlins
    @chipbowers
    MICHAEL NEUMAN
    EVP, MD, Scout Sports and Entertainment
    @michaelaneuman
    11:20 am
    The Crush Foyer
    MORNING BREAK

    Network with friends, colleagues and business prospects, while you enjoy breathtaking views.

    12:00 pm
    The Crush
    USING TECH TO MOVE FROM TARGETED TO REACTIVE MARKETING
    In order to build loyalty from the foundation of its brand, Avis Budget Group is tapping into a wealth of emerging technologies including connected cars.

    RICARDO CASCO
    Global Sales and Integrated Marketing Strategies, Avis Budget Group
    @rcasco
    12:25 pm
    The Crush
    CMO OUTLOOK
    Latin American CMO’s of Fortune 100 companies discuss how their marketing strategy is adapting to the new realities of the Latin American consumer.

    INTERVIEWED

    BY

    RICARDO ARIAS-NATH
    CMO, PepsiCo Latin America
    @rickyarias
    MARCOS BAER
    President, Portada
    @portada_online
    Interaction with the audience will be encouraged.
    13:00 pm
    Set
    LUNCH & CELEBRATION OF PORTADA'S COUNCIL SYSTEM
    2:35 pm
    The Crush
    PANREGIONAL VISIONS
    GroupM's New Panregional Approach

    INTERVIEWED BY
    JOSÉ MARÍA SANABRÍA
    CEO, GroupM Latin America
    @groupmworldwide
    JANET GRYNBERG
    Head of Content, PORTADA
    @grynberg_janet
    02:50 pm
    The Crush

    SOCCER IN THE U.S. AND ACROSS LATIN AMERICA

    A look at the Future of  The Beautiful Game

    IN CONVERSATION WITH
    JILL LECCIA
    Senior Marketing Director, Gatorade Latin America
    @jvleccia
    JAN GERITS
    Managing Director of Transformation Latam, OmniCom
    3:10 pm
    The Crush Foyer
    AFTERNOON BREAK
    3:45 pm
    The Crush Foyer
    GAMERS AND GAMBLING:
    From e-sports and casual gaming to sports gambling; where is this exciting space heading in 2018?

    Moderator
    ADAM WHITE
    Founder and CEO,
    Front Office Sports LLC
    Speaker
    CHRIS DOUGAN
    Head of North America Communications, Genius Sports
    @geniussports
    Speaker
    BEN SPOONT
    Founder & CEO, Team Misfits (Leads Miami Heat’s eSports strategy)
    @benspoont
    4:05 pm
    The Crush
    THE FOURTH QUARTER CHALLENGE 
    Keeping your most profitable customers from turning to the competition once they hit their Elite-Status Threshold, a collaborative problem solving session with members of Portada’s Travel Marketing Board.

    IN DISCUSSION WITH
    Members of Portada’s Travel Marketing Board Portada Miami attendees
    Moderator
    TRIP BARRETT
    Head of Travel Marketing Content, Portada
    PORTADA TRAVEL MARKETING MEMBER
    ALAN DUGGAN
    Regional VP Business Development ,The Americas, ‎Meliá Hotels
    @MeliaHotelsInt
    PORTADA TRAVEL MARKETING MEMBER
    ELOISA GARCIA
    Relationships Director - Club Premier, AeroMexico
    @aeromexico
    PORTADA TRAVEL MARKETING MEMBER
    ALVARO VALERIANI
    Regional Vice President Sales & Marketing Latin America & Caribbean, ‎Hyatt Hotels Corporation
    @AlvaroValeriani
    4:05 pm
    Exclusive by invitation only
    tbd
    PORTADA SPORTS MARKETING BOARD MEETING
    4:55 pm
    The Crush
    THE OOH REVOLUTION:
    Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.

    IN CONVERSATION WITH
    CARLOS MARTINEZ
    president of Fox Networks Group, Latin America
    VALENTIN BUENO
    CEO, Latcom
    5:15 pm
    The Crush
    RECAP: 5 Things we learned today!

    JANET GRYNBERG
    Head of Content, Portada
    @portada_online
    5:35 pm
    The Crush
    HAPPY HOUR

    IF YOU ARE INTERESTED IN MEETING BRAND MARKETING DECISION MAKERS who are members of Portada's Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.

PARTNERS


VENUE


 

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Past Events & Speakers