Wendy's International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy's "Sabor de Verdad" advertising campaign for the U.S. Hispanic consumer market.
"Our research shows that the phrase 'Sabor de Verdad' produces a strong, emotional connection for Hispanic consumers with its multi-faceted meanings — authentic food with true flavor from Wendy's," said Bravo Renee Lavecchia, Vice President, Managing Director. "It communicates the benefits and value of Wendy's 'real' strategy in a fresh, memorable way for Hispanic consumers."
In conjunction with the "Sabor to Verdad" launch, Wendy's plans to introduce expanded offerings to their 99 cents Everyday Value Menu at participating Wendy's. For Hispanic customers, advertising will focus on the ability to enjoy "sabor de verdad" by satisfying whatever "antojos" or taste cravings they may have — at an everyday, affordable price point of 99 cents.