Walmart and Todobebe announced a 360 relationship. Walmart will be the only company in the retail category that will do integrated marketing in Todobe’s properties.
The integrated program includes Walmart’s sponsorship of the TV program “Soluciones para Mama”, a weekly program on Univision. Additional integrations are being developed for moms across Todobebé and Viva La Familia radio, online, events, print, and mobile applications.
Walmart first joined with Todobebé in 2003 for the launch of the first TV show for Spanish-speaking parents in the U.S. The new multi-media content and initiatives for moms and families rolling out in 2011 draws from years of joint initiatives, and research tied to understanding how to better serve the needs of Hispanic families raising children in the U.S.