Vme announced the expansion of its sales team to help brands tap into its bilingual, bicultural community of viewers. As part of the expansion, Vme is adding Ariel Martinez to its team to lead integrated marketing and digital sales. The Vme sales team, headed by Patty Marrero, is comprised of seasoned veterans from media, marketing and agency backgrounds that can help marketers develop and execute campaigns that connect with Vme's diverse Hispanic audience. In the newly created position of Director of Integrated Marketing and Digital Sales, Ariel Martinez will help lead the growth of Vme's multiplatform branded entertainment initiatives and integrated client solutions across all Vme's sales teams in New York, Chicago and Los Angeles.
"Ariel brings an extremely strong cross-platform sales experience having worked with multiple brands that have deployed a 360-degree approach," said Patty Marrero, SVP and director of sales. "Having someone like Ariel, who brings strong relationships in the marketplace and an understanding of how to leverage original content across multiple platforms, positions Vme well to meet marketer's needs in reaching Hispanic consumers."
Martinez comes to Vme from Univision where he developed partnerships across marketing teams and created integrated solutions for clients. He also led Univision's online sports initiative developing key sponsorships and partnerships with various sports franchises including NFL and Copa America.