December 11, 2006

Telemundo and Cingular Wireless Sign Deal

Hispanic television station Telemundo has just signed a product placement deal with Cingular Wireless to include the wireless company's phone in its TV series “Seguro y Urgente.”

In addition, Telemundo will provide Cingular customers exclusive content from the show.


The deal is a natural fit, as Hispanics are known to be the most active users of wireless services, over-indexing in text and picture messaging.

Author

Portada Staff

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