Speaking on the Texas Association Mexican-American Chambers of Commerce’s corporate partnership program, President John Guerra notes: “It’s a balanced value proposition. We like being in a position to discuss value for our partners, not looking for charity. What we are really looking for is participation.”
Guerra goes on to explain the mutually-beneficial relationship that exists between his organization and its corporate partners, explaining that TAMACC benefits by having corporate leaders sit on its executive board and proffer guidance on how to bolster Hispanic business in the U.S., while its partners benefit from a heightened profile within the Hispanic business community.
“And that’s really what it’s all about,” says Guerra. “We exist specifically to move the Hispanic business agenda forward.”
TAMACC also serves its partners in an advisory capacity on how best to conduct community outreach. It recently aided AETNA in finding appropriate outlets through which to raise awareness about its products, including several Texas community newspapers.
TAMACC currently has 23 corporate partners, including: Anheuser-Busch, Verizon, Allstate, Coca-Cola, Wal-Mart and AT&T and a host of others.