Hispanic children's advertising network ¡Sorpresa! has decided to devote its efforts and resources into boosting its interactive ad sales. In line with that goal, ¡Sorpresa! has hired long-time ad sales specialist KJ Jones to head up the effort.
Mr. Jones, whose prior experience includes managing the interactive sales operations of Newsweek Magazine and directing Sports Illustrated's digital presence at SI.com, will be tasked with increasing interactive ad sales for the ¡Sorpresa! Network and digital community.
¡Sorpresa! is available on TV through the major cable providers, and is also available through third party mobile and broadband platforms, including Brightcove, MSN Latino, AOL Video, Akimbo, Verizon Wireless, MobiTV and sorpresatv.com