On Thursday, May 14th, an estimated 300 local marketing executives will convene for the 2nd Showcase of San Antonio’s Hispanic Ad Agencies, sponsored by SAVisión, the Hispanic Marketing arm of the American Marketing Association. The event will bring together a wide range of local agencies which create national and regional Hispanic advertising, providing a forum to exhibit their outstanding creative and strategic work to prospective clients and media alike. The Showcase highlights the economic importance and prestige the industry brings to the South Texas region, aptly called the Madison Avenue of Hispanic Advertising.
Participants will hear first-hand from agency principals how San Antonio’s creative shops have crafted successful national campaigns for industry giants. Last year’s case studies featured 9 agencies and leading brands including Verizon Wireless, Bell South, The Wells Fargo Bank, Dr. Pepper, the Jeb Bush Gubernatorial campaign, two national laundry detergent brands, the Laredo Medical Center and the Centers for Disease Control.
The event will start with a tabletop creative exposition at which agencies present samples of their work, showcasing agency creative, research, and client solutions through ads, collateral, video presentations and other interactive materials. This will allow attendees to speak one-on-one with agency principals and creative talent, and gain an insight into the scope of the clients being serviced from south Texas.
During the banquet, each of the agencies will present a multi-media client success story, sharing the challenge or problem faced by the client, the research and insights garnered to create compelling strategies, the creative solutions developed and media plans executed, and then the measurable campaign results.
The Showcase will be held on Thursday, May 14th at the Coronado Ballroom of El Tropicano Hotel, 110 Lexington Avenue on the Riverwalk in downtown San Antonio. The Showcase and Cocktail Reception start at 5:30 p.m., followed by the banquet and presentations from 7:00 to 9:30 p.m. Cost to attend is $35 for AMA members, $45 for non-members, and $25 for students. RSVP and purchase tickets online at www.sa-ama.org. For more information, visit www.savision.org.