Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement serving the advertising, television and entertainment industries, announced a multi-year TV Essentials contract with Olympusat, Inc. Olympusat owns, operates and provides turnkey operational and distribution services for several Hispanic, general market and faith-based network offerings which add to Rentrak's targeted network base.
Olympusat represents diverse channels through its Hispanic portfolio, Faith & Families offering and top Emerging Networks.
"TV Essentials measures all networks at granular viewing levels offering the ability for highly targeted networks like the Hispanic and faith-based categories to accurately quantify their audience," said Carol Hinnant, Senior Vice President of Business Development, AMI Divison at Rentrak.
Rentrak's TV Essentials is the television ratings database currency that measures all networks at a granular level in 210 markets nationwide. The service processes data from over 17 million televisions.