MGSCOMM, the Miami-based independent, full-service, integrated marketing communications company is merging with New York-based Reynardus & Moya, as it was announced today. Estimated combined billings for MGS Advertising, a member of MGSCOMM Group of Companies, will now exceed $100 million, creating one of the largest, independent, minority-owned communications firms in the U.S. The new entity grows from 65 to 90 employees with a larger operation in New York. Based on 2008 revenue, the combined agency would be the 10th largest U.S. Hispanic ad agency, and one of five independent shops in the Hispanic top 10.
The expanded MGSCOMM executive management team, led by co-founders Manuel E. Machado, CEO/co-chairman, and Al Garcia-Serra, COO/co-chairman, now includes Jorge Reynardus as chief revenue officer and Jorge Moya as chief creative officer. Gabriela Alcantara-Diaz continues as MGSCOMM’s partner and chief strategic officer. Together, the MGSCOMM executive management team boasts decades of experience in several industries and offers to their clients: multicultural and general market integrated marketing expertise.
Joining the MGSCOMM client roster are ITT Technical Institute with agency assignment including Hispanic and general market advertising, Wyeth, Pfizer, Schering-Plough. Existing MGSCOMM clients include: Southeast Toyota Distributors, Scion, Publix Super Markets, BB&T financial centers, Tiffany & Co., EXTENDA (Trade Agency of Andalusia, Spain). MGSCOMM also handles both general market and Hispanic duties for Florida Lottery, Florida Power & Light Company and Mexico Tourism Board.
“Reynardus & Moya has been a highly valued resource in support of our branding efforts, related creative strategy and execution for more than a decade. I am confident that their joining forces with MGS will allow them to further leverage those qualities of strategic thinking and skillful execution that we have come to value and upon which we rely,” said Glenn E. Tanner, executive vice president, CMO, ITT Educational Services, Inc.
The merger announcement follows MGSCOMM’s internal re-branding initiative with name change (from Machado/Garcia-Serra Communications) and fresh corporate look. Inspired by the agency’s core value of delivering insightful ingenuity, MGSCOMM’s new brand image captures the company’s process to captivate the markets through its unique mix of in-house communications service companies. Notes Machado, “Our new brand reflects our broader skill set which ultimately delivers on our client partners’ bottom line through innovative, results-driven and meaningful communications.”
MGSCOMM, with offices in Mexico City and now expanded offices in New York, will soon move to new headquarters in Miami located in the heart of Miami’s ad district on East Coral Way, and launch a new website.