Ornelas – whose agency, Ornelas & Associates, was once called "one of the fastest-growing Hispanic advertising agencies in the country" by The New York Times – was honored by Hispanic Business magazine as National Entrepreneur of the Year in 1994. His experience includes Latino advertising campaigns for high-profile national accounts such as Anheuser-Busch Inc., Bank One Corporation, Borden, Southland Corporation/7-11 Stores, Wrangler Jeans, Pepsi, Nissan, Mobile and GTE/Verizon, among others. In 2005, Ornelas took a hiatus from the advertising industry, to build and manage a chain of five high-tech golf improvement centers in California.
Ornelas and Caballero bring to the table more than 50 years of marketing and advertising agency experience, as well as marketing perspective derived from their combined work on both the client and agency side of the industry. Matador will leverage this experience to fill a perceived void in the marketplace and provide national clientele the added value of "Branding at the Point of Contact."