Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to in greater numbers. is a multicultural portal that offers news and events within over 30 specific U.S. ethnic markets. Originally launched in 2007, it is the only site of its kind, and is a one-stop-shop for marketers and public leaders seeking to connect with new consumers.
With a database of over 2,000 street festivals, parades, community conferences, concerts and performances, including a brief description of each event and a longer description of the history and rich traditions of each group, multicultural marketing professionals can create effective marketing strategies to strengthen their brand presence within these communities.

Portada Staff

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