Taking stock of the growing opportunity that the U.S. Hispanic market presents, H&K is expanding its diversity group to facilitate a greater focus on the U.S. Hispanic market.

H&K’s Hispanic marketing division will deliver strategic counsel and expertise in the Hispanic market to a cross-section of industries including consumer, healthcare, food and beverage, sports and entertainment, retail, travel and tourism, retail, corporate, financial services, telecommunications/wireless, and entertainment.

According to MaryLee Sachs, Hill & Knowlton’s U.S. chairman, H&K’s Hispanic marketing division will now offer bicoastal Hispanic teams focused on developing and implementing culturally appropriate, fully-integrated, national and regional communications programs.”

Claudia Mejía-Haffner, formerly at The Axis Agency, is joining H&K as vice president and head of the agency’s East Coast Hispanic marketing division. She will be based in New York and handle business development in the region.

Avatar
Author

Portada Staff

Write A Comment