“We recognize the importance in campaigns designed for the rapidly growing Hispanic population and a demand that has not been met." said partner Janice Roland, in a statement.

Falco is currently involved with campaigns for films including Sony Pictures Classics’ “Rudo Y Cursi,” “Sugar,” and the upcoming Tribeca Film Festival film “The Lost Son of Havana.”  The division will oversee national and international campaigns. Falco Ink. is a public relations and marketing firm that specializes in the entertainment industry.

Source: Indie Wire
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