Estrella TV – the Hispanic TV network owned by Liberman Broadcasting (LBI) – is conducting its first upfront roadshow since it launched as a network in Sept. 2009 and became a Nielsen-rated network on March 8, 2010. LBI CEO and President Lenard Liberman, COO Winter Horton, and EVP of Estrella TV National Sales Mike Reid, are headed to Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Antonio between April 19th and May 21st for their “Infront” presentation.
The network has expanded its distribution (they’re at 75% U.S. Hispanic TV households through affiliate deals and acquisitions), and they have a solid group of advertisers: AT&T, The Clorox Co., DirecTV, DISH Networks, Georgia-Pacific’s Angel Soft, Procter & Gamble, Universal Pictures, Verizon and Walmart.
Their programming slate will be infused with a couple of new, original shows:
- “Duettos” – a lively singing and dancing competition program where contestants will be paired with celebrities.
- National newscast featuring respected award-winning journalist Enrique Gratas as its lead anchor
As Estrella TV produces its own content, the network’s competitive advantage lies in its ability to freely work with advertisers at the early stages of the creative process to develop multiplatform solutions that will generate a solid ROI. Multiplatform includes the Estrella TV national network, local television stations, LBI-owned radio stations and a new Estrella TV Web site that is set to launch in the coming months.
U.S, Estrella TV currently reaches 75 percent of Hispanic TV households having just recently added Chicago, Denver and Bakersfield to its coverage area. The network, which spans 28 markets, has experienced distribution increases as a result of identifying key station acquisitions and partnerships in geographically relevant areas. Its expanding portfolio includes nine owned and operated stations and 20 affiliates from leading broadcast partners, such as Belo Corp., Communications Corporation of America, Hearst Television, Sinclair Broadcast Group, Sunbeam Television, Titan Broadcasting and Tribune Company.
All network and national sales for Estrella TV programs are exclusively managed by LBI Media’s internal sales team, Spanish Media Rep Team (SMRT). The dedicated sales force has offices throughout the United States, including Los Angeles, New York, Dallas, Chicago, Atlanta and Miami.