What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth largest IT services provider in the world (and number one in Japan).
Dentsu Aegis Network’s mcgarrybowen and Carat Enterprise have teamed to win the global Fujitsu creative and media assignment after a review. The agencies have been tasked with building the brand’s profile in markets outside Japan. The new account will be handled out of London.
For Dentsu, it’s the second key win this week—its digital shop 360i won the digital assignment for Estee Lauder’s Clinique. For mcgarrybowen London, the win adds to a 14-month streak that also includes account awards from Tassimo, Toblerone, Branston and Honda.