RAB President/CEO Jeff Haley will moderate this inside look at Coca-Cola's advertising and media strategies, with more panelists from the beverage company to be announced soon.
RAB2009 will be held March 16-18 in Orlando, with this year's conference spotlighting local and national advertisers in the key categories of telcommunications, automotive, retail, restaurant, and beverage. AT&T Sr. EVP/Global Marketing Officer will deliver a keynote on "Connecting With Advertisers and Their Consumers," and other scheduled panels include "Advertiser Spotlight: Miller Coors," "AT&T: What the Communications Giant Wants From Radio," "The Restaurant Industry, Navigating Through a Challenging Consumer and Economic Environment in 2009," "Taking the Temperature of Healthcare & Medical Opportunities," "Automotive: Navigating the Curves," "What Advertisers Really Want and Need From Radio," "Advertisers Who Get Digital," "Hispanic Media, Agency and Advertiser: Selling Beyond the Numbers," and much more.

Source: Radio Ink
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