Chile´s flag carrier LAN expects merger with Brazil´s TAM to clear regulatory hurdles and take flight in mid next year.
The fusion of LAN and TAM would make it the largest airline in Latin America with an equity value of 14.5 billion dollars and 6% of all world air transport.
The proposed name for the new airline is LATAM and would fly passengers to 115 destinations in 23 different countries.
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The recent Portada article, “PHD, UM, and D’exposito Urge for Multicultural Data Improvements,” highlights the urgent need to address multicultural audience data issues in the face of privacy legislation and evolving consumer expectations. “As someone deeply invested in advancing data-driven marketing for diverse audiences, I’d like to present survey-based data as the solution to the challenges outlined,” says Mario Carrasco, Co-Founder and Principal at ThinkNow, and author of this article.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.
Our INSIDER feature focuses on insights and moves Portada has recently learned about.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.