The first 2010 Census Results are coming in! The Census Bureau released the first state results for the 2010 U.S. Census for Louisiana, Mississippi, New Jersey and Virginia. Hispanics are growing in the double and triple digits in these states.

According to the just released results (see this interactive chart published by the Census Bureau), the Louisiana Hispanic population grew by 78.7% between the 2010 and 2000 Census. In Mississippi, the Hispanic population grew by 105.9% and in New Jersey by 39, 2% (by more than 437,000 persons!). The Hispanic population count in Virginia grew by 91.7%.. More statistical info here as published by Univision Insights.

As analysts interviewed by Portada predicted in our recently published Special 2010 Census Results Preview Issue, Emerging Hispanic Markets, or states that are not part of  the top 10 Hispanic markets by population size are growing particularly fast.

Portada’s Emerging Hispanic Markets Forum to be celebrated in New York City on Sept. 21, 2011 will examine the case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets. These markets include states such as: Arizona, Colorado, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania,  South – North Carolina and Utah  In addition, DMA’s that are often eclipsed by major neighboring metropolis will be analyzed (e.g.: Orange County, CA, Riverside, CA and Hoboken, NJ.).

The Forum will bring together major NYC and North East based clients and agencies with media executives and agencies that have a strong presence in emerging Hispanic markets. Make sure to register.

To see the Interactive Graphics go here.


Write A Comment

Get our e-letters packed with news and intelligence!