The US Postal Service is conducting a review of its marketing agencies, the government agency said on June 30. USPS spokesperson Patricia Licata said that the USPS is reviewing its strategy and creative, retail promotions, direct marketing and sales support, media planning and buying, and multicultural marketing for the African-American, Hispanic and Asian markets.
While all of the incumbents could not be determined, Campbell-Ewald is the lead on creative, media and direct marketing while Draftfcb, Chicago, handles promotions and retail. Last year, the USPS spent $103 million on measured media, according to Nielsen. (That amount does not include online spending.)