Urbana Creative Group, a branding and marketing agency based in Miami, announced the founding of Interaktiva, a digital marketing firm, to serve the growing online branding needs of its customers in the U.S. and Latin America.
"Urbana saw a tremendous increase in demand for digital marketing services from its U.S. customers and international companies wanting to establish or expand their businesses in the fast-growing Latin American market," said Manrique. "We decided to create a dedicated digital marketing agency, with the goal to be a one-stop-shop for our customers and a partner for firms and agencies that don't have online capabilities.”
The company is led by President and CEO Francisco Manrique, who also serves as Urbana's Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva's creative department. The executive will play a key role in developing strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms.
Prior to joining Interaktiva, Uribe led Universal McCann's digital marketing campaigns for SABMiller Latin America. As Digital Creative Director at Zubi Advertising he created digital marketing campaigns for Ford Motor Company, SC Johnson and American Airlines. In previous positions, he managed award-winning campaigns for Johnson & Johnson and headed the online marketing efforts for Coca-Cola and Sony Ericsson. Uribe holds a bachelor's degree in Science in Advertising from Jorge Tadeo Lozano's University in Bogota, Colombia, where he also taught. He is a frequent speaker on digital marketing and social media at top companies and conferences in the U.S. and Colombia.