Univision will be live streaming all 64 games of this year’s 2010 FIFA World Cup South Africa, as part of its online sports push to coincide with the event.
The network is launching a new soccer-focused site, UnivisionFutbol.com, along with accompanying apps for the iPhone, iPad, Blackberry and Android. The site, which is already live, will feature stats, blog posts, videos and photos from the World Cup. These dynamic new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South Africa, including live online streaming of all 64 games.
The network bought the exclusive Spanish-language broadcast rights to the 2010 and 2014 men’s World Cups, along with the 2007 and 2011 women’s World Cups, and the Confederations Cups from FIFA for $325 million four-and-a-half years ago. ESPN (NYSE: DIS) owns the English-language rights to those tournaments.
UnivisionFutbol.com is providing the latest news, videos and photos from the tournament, and dedicated blogs and social media fan pages to engage users. Once the games begin, fans in the U.S. and Puerto Rico will be able to watch all games live online for free. The site provides online and mobile access to professional leagues and tournaments worldwide. Already, Enthusiasts will also access real time game stats, interviews with players and coaches, behind-the-scenes video of soccer stars, and Univision sports show coverage.
FIFA World Cup and worldwide soccer coverage from UnivisionFutbol.com is also available on the Univision Fútbol App, downloadable for iPhone and iPod touch. The app will soon be available on Apple’s iPad, and on Blackberry and Android Smartphone platforms.